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An increasing number of young and millennial women have been spending more time shopping for nail care products at retail stores, experimenting with DIY new trends at home, while also indulging in manicures and nail spas on a frequent basis. Innovative product launches and rising brand consciousness among women are expected to further augment product demand. For instance, in November 2021, Olive & June, a U.S.-based nail care company, launched a wide range of Instant Mani press-on nails. These are available in up to 21 different sizes with 42 total nails included in each set, reusable, and made from recycled materials.
Companies are focusing on strategic acquisitions to expand their presence and reinforce their positions in the market. In the near term, global market players are likely to acquire small- and medium-sized companies operating in the market in a bid to facilitate regional expansion. For instance, in June 2021, MiniLuxe, Inc., a Boston-based company acquired Paintbox-New York-based nail care brand to expand the certified pool of empowered nail designers. The acquisition would further benefit through the expansion of collaborations and the acceleration of product development.
Companies focus on strategic acquisitions to expand their presence and strengthen their position in the market. In the near future, global market players will buy small and medium-sized companies operating in the market to encourage regional expansion. For example, in June 2021, Boston-based MiniLuxe, Inc. acquired Paintbox, a New York-based nail care brand, to expand its network of certified nail artists. The acquisition would benefit from further expansion of collaboration and acceleration of product development.