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The nail care products industry is fragmented, with several regional companies operating on a global scale. Together these companies hold a market share of 10%-15% of the total market. Companies continuously innovate with new formulations and technologies including developing long-lasting, quick-drying, and multifunctional nail care products. To cater to diverse consumer preferences, companies often expand their product lines to include different types of nail polishes, treatments, and tools. This diversification helps attract a broader audience and meet varying needs.
Major players operating in the nail care products industry are: