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Current trends in the mussel industry include a growing consumer preference for sustainable seafood, driven by increased awareness of environmental issues and the health benefits of mussels. There's also a rising demand for convenience products, such as ready-to-cook or pre-packaged mussels, particularly in urban areas. Additionally, innovations in aquaculture technology and eco-friendly farming practices are expected to reduce costs and improve yields, making mussels more accessible globally. Increased online retail presence and global cuisine integration will further propel market growth.