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There’s a evident industry trend in the music streaming watches industry characterized by the growing collaborations between watch makers and streaming services. These partnerships are intended to merge music streaming services into wearables improving participants’ comfort and progressing the concept of music-streaming watches beyond play-back.
Currently, extending the cooperation with the most used streaming services like Spotify or Apple Music and even such a luxurious service as Tidal enables watch manufacturers to let their customers enjoy millions of songs, favorite tracks, as well as curated playlists, and even special content right from the watch’s screen. It not only makes the operation easier but also enhances the market demand and necessity for these devices by accompanying people, especially music and fitness lovers.
Moreover, such partnerships increase rivalry among brands focusing on the exclusivity of content and novelty of the options provided. Producers are paying more attention to the design of products, as well as in the software they use from streaming applications to make navigation and controls easily available right from the watch face. Experts of this competitive environment increase the development of wearable technology and manufacturers improving their devices so they are equipped with new functions and features that will attract the tech-savvy end users.