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Multivitamin Gummies Market Trends

Report ID: GMI6849
Published Date: Oct 2023
Report Format: PDF

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Multivitamin Gummies Market Trends

Consumer demand for gummies as a simple and pleasant alternative to traditional tablets or capsules is expanding, fueling market expansion. Due to the COVID-19 pandemic, there has been a rise in demand for multivitamin gummies, particularly ones made with immune-boosting components like vitamin C and zinc. Companies offering customized gummy supplements to satisfy specific health goals and dietary choices, such as vegan, organic, or sugar-free solutions, are emerging as significant trends. Sustainability and transparency have grown in popularity, with consumers looking for eco-friendly packaging, responsibly sourced ingredients, and clear labelling to help them make informed supplement selections. These trends will shape the dynamics of the multivitamin gummies market.

Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market size of multivitamin gummies was worth USD 5.15 billion in 2022 and may reach USD 14.88 billion by 2032, due to the increasing consumer awareness of health and wellness.

Multivitamin gummies market size from the general health applications is anticipated to grow at 10.7% CAGR through 2032, owing to the greater need to cater to broad audience seeking overall well-being and nutrition.

U.S. market for multivitamin gummies was crossed USD 510.88 million in 2022 and is anticipated to expand at significant pace from 2023 to 2032, due to presence of health-conscious population with strong emphasis on wellness and preventive healthcare.

Pfizer Inc. (Centrum), Bayer AG, SmartyPants Vitamins, Olly Nutrition (acquired by Unilever), Hero Nutritional’s, LLC (Yummi Bears), and Nature's Bounty Co. among others are some of the prominent multivitamin gummy providers.