Mulberry Leaf Extract Market Size - By Product Form, Application, Distribution Channel Analysis, Share, Growth Forecast, 2024 - 2032

Mulberry Leaf Extract Market Size

The global mulberry leaf extract market size was valued at USD 1.8 billion in 2023 and is estimated to grow at a CAGR of over 3.5% from 2024 to 2032.
 

The mulberry leaf extract market is driven by increasing consumer awareness about the extract's health benefits, particularly in managing blood sugar levels, supporting weight loss, and promoting heart health. Rising interest in natural, plant-based ingredients in dietary supplements and functional foods also fuels demand. The growing popularity of traditional remedies, particularly in Asia, combined with a shift towards preventative healthcare, further supports market expansion.
 

Additionally, the beauty and skincare industry are incorporating mulberry leaf extract for its antioxidant properties. The industry is trending toward product diversification, including teas, capsules, and topical formulations, catering to the rising global demand for holistic, wellness-oriented products. Sustainable sourcing practices are becoming a key focus as consumers seek eco-friendly solutions.
 

For instance, according to WHO reports, the global prevalence of hypertension, affecting an estimated 1.2 billion adults, with two-thirds residing in low- and middle-income countries, drives the demand for natural remedies like mulberry leaf extract. With 46% of adults unaware of their condition and only 42% receiving diagnosis and treatment, there's growing interest in alternative solutions for managing hypertension.
 

Mulberry leaf extract, known for its potential to lower blood pressure and improve cardiovascular health, is increasingly sought after as a natural supplement. This rising awareness, especially in developing regions, is expected to propel the growth of the market as consumers seek affordable, plant-based options.
 

Mulberry Leaf Extract Market Trends

The mulberry leaf extract industry is witnessing significant growth, driven by increasing consumer demand for natural and herbal products, especially in B2B sectors like pharmaceuticals, nutraceuticals, and cosmetics. Key trends include the rising popularity of mulberry leaf extract as a natural ingredient in weight management and diabetes supplements due to its potential in regulating blood sugar levels. Innovation in extraction technologies, such as supercritical CO2 extraction, is enhancing product purity.
 

Additionally, efforts towards sustainability are evident, with companies adopting eco-friendly sourcing practices and focusing on organic farming to meet consumer preferences. The demand for plant-based materials and growing awareness of health benefits are pushing manufacturers to explore new applications, further expanding market potential.

Mulberry Leaf Extract Market Analysis

The mulberry leaf extract industry is witnessing significant growth due to its health benefits, particularly in managing blood sugar levels and promoting weight loss. However, the market faces restraints such as limited awareness among consumers about its benefits and the availability of substitutes like green tea and other herbal extracts. Opportunities lie in increasing research and development efforts to expand its applications in functional foods and dietary supplements, as well as the rising demand for natural ingredients in pharmaceuticals and cosmetics.
 

Regulatory frameworks, particularly in regions like the European Union and the United States, are tightening around herbal supplements, requiring adherence to safety and efficacy standards, which may influence product formulation and market entry strategies for manufacturers.
 

The mulberry leaf extract market from powdered extract segment held over USD 700 million in 2023, and it is anticipated to expand 3.7% of CAGR during 2024-2032. The powdered extract of mulberry leaf is gaining traction in the market due to its convenience, longer shelf life, and ease of integration into various health and wellness products. This format is particularly popular in dietary supplements, functional foods, and beverages, as it retains the bioactive compounds, such as antioxidants and flavonoids, that promote health benefits like blood sugar regulation and improved metabolism.
 

With rising consumer demand for plant-based, natural ingredients, the powdered extract format aligns with current trends in health-conscious and clean-label products. Its versatility also supports growing use in sports nutrition, weight management, and herbal remedies.
 

The mulberry leaf extract market from dietary supplements were valued at USD 600 million in 2023 and gained 3.6% CAGR through 2032, driven by increasing consumer awareness of its health benefits, particularly in managing blood sugar levels and improving cardiovascular health. Mulberry leaf extract, rich in antioxidants and nutrients, is gaining popularity as a natural supplement for weight management, diabetes control, and cholesterol reduction.
 

With rising demand for plant-based and herbal supplements, the trend aligns with consumer preferences for natural alternatives to synthetic products. Additionally, the growing focus on preventive healthcare, combined with an expanding e-commerce sector, is boosting the accessibility and demand for mulberry leaf extract in dietary supplements.
 

The mulberry leaf extract market from direct sales segment was valued at USD 700 million in 2023 and gained 3.7% CAGR till 2032. Direct sales of mulberry leaf extract are gaining traction as consumers increasingly seek personalized health solutions and natural supplements. This trend is fueled by the growing popularity of health and wellness products marketed through social selling platforms, including multi-level marketing (MLM) companies.
 

Direct sales offer a personalized approach, where customers receive product recommendations directly from sellers, often based on testimonials and peer influence. Moreover, the rise of e-commerce platforms that support direct sales, coupled with increasing awareness about the health benefits of mulberry leaf extract (e.g., blood sugar regulation, antioxidant properties), is further driving this channel's growth in the market.
 

The U.S. mulberry leaf extract market is expected to hold USD 241.2 million in 2023 and poised to grow at a 3.1% CAGR till 2032. In the U.S. market, regional trends show strong growth in health-conscious states like California, New York, and Florida, driven by increasing awareness of natural supplements for managing blood sugar and weight loss.
 

The West Coast, particularly California, leads due to its progressive approach toward natural wellness and herbal products, while the East Coast, especially New York, sees rising demand through established nutraceutical distribution channels. Southern states, such as Florida and Texas, are catching up, fueled by the growing elderly population and focus on preventative health. E-commerce platforms are bolstering nationwide accessibility, broadening product reach across all regions.
 

Mulberry Leaf Extract Market Share

In the mulberry leaf extract industry, Botanic Healthcare is a leading player with a strong global presence, known for its extensive product portfolio in natural extracts and herbal ingredients. It holds a significant share due to its commitment to high-quality, sustainable sourcing and global distribution networks. SimSon Pharma Limited focuses on providing pharmaceutical-grade plant extracts, positioning it competitively in the nutraceutical and pharmaceutical sectors. VedaOils, with its expertise in essential oils and herbal extracts, leverages its strong foothold in the personal care and wellness industries, contributing to its growing market share.
 

On the competitive landscape, companies like Shaanxi Jintai Biological Engineering and Nans Products specialize in botanical extracts and have carved a niche by offering a wide range of herbal ingredients, including mulberry leaf extract. Their focus on research and innovation in extraction methods keeps them competitive. Qingdao Beicheng Haiwo Traditional Chinese.
 

Medicine Biotechnology stands out in the market with its focus on traditional Chinese medicine, appealing to health-conscious consumers looking for holistic solutions. Meanwhile, Foodchem International Corporation holds a key position in the food and beverage segment, benefiting from its diversified product line. Companies like Xi'an Chen Lang Biological Technology, Xi'an LeSen Biotechnology, and Xi'an Angel Biotechnology are rapidly expanding, primarily targeting the growing demand for plant-based health supplements across various industries.
 

Mulberry Leaf Extract Market Companies

Major players operating in the mulberry leaf extract industry are:

• Botanic Healthcare
• Foodchem International
• Nans Products
• Qingdao Beicheng Haiwo Traditional Chinese Medicine Biotechnology
• Shaanxi Jintai Biological Engineering
• SimSon Pharma
• VedaOils
• Xi'an Angel Biotechnology
• Xi'an Chen Lang Biological Technology
• Xi'an LeSen Biotechnology
   

Mulberry Leaf Extract Industry News

• In In July 2023, ActivatedYou, a wellness brand, introduced Morning Complete, a supplement that combines prebiotics and probiotics with essential nutrients. This wellness drink features six blends designed to enhance overall health and well-being by improving metabolism and helping with weight and energy management. It is high in fiber and packed with antioxidants, incorporating ingredients like spinach, broccoli, mulberry leaf extract, and barley grass.
   
• In June 2022, Phynova Group Ltd and Ingredients Plus announced a distribution partnership for Reducose, for use in Supplement applications to customers in Oceania. Reducose is Phynova’s patented and clinically researched White Mulberry leaf extract that supports the significant lowering of post-meal blood sugar and insulin response and enabling food and beverage applications to become Low GI.
   

This mulberry leaf extract market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) & volume (Kilo Tons) from 2021 to 2032, for the following segments:

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Market, By Product Form

• Powdered extract
• Liquid extract
• Capsules/tablets
• Tea bags
• Oil extract

Market, By Application

• Dietary supplements
• Functional food & beverages
• Pharmaceuticals
• Cosmetics & personal care
• Animal feed & nutrition
• Others

Market, By Distribution Channel

• Direct sales
• Online retail
• Pharmacies
• Retail stores
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico
• MEA
  • UAE
  • Saudi Arabia
  • South Africa