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Increasing use of virtual reality technology and incorporating ScreenX technology is the notable trend in the global movie theater industry. ScreenX is a panoramic film format which presents films with an expanded, dual-sided, 270-degree screens projected on the walls in a theater. As of 2022, the ScreenX theater technology is installed in 364 screens in 37 countries.
In addition, creating a more diverse and inclusive movie theater experience has also gained more focus. For instance, movie theaters are now installing synchronized theater seat that can move in sync with the movie action and special VFX generators in the cinema, allowing viewer to feel the movie's motion, jolts, pokes, wind, water, and even scents. The market in constantly adopting new technology to enhance the overall theatrical experience with the focus on diversity.