Move To Earn Fitness Apps Market Size

Move to Earn Fitness Apps Market Size

Move To Earn Fitness Apps Market size was valued at around USD 540.8 million in 2023 and is estimated to grow at 18.5% CAGR from 2024 to 2032. Growing awareness of health and fitness activities, increasing integration into corporate wellness programs, and the rising penetration of smartphones and wearable devices are driving the growth of the move-to-earn fitness apps market. Additionally, the availability of financial incentives for completing activities and tasks is also fueling the global adoption of move-to-earn fitness apps.

The widespread availability of smartphones and internet access has led people to increasingly use mobile apps for various purposes, including fitness. For instance, according to the World Bank Group, total mobile cellular subscriptions increased from 76 per 100 people in 2010 to 108 per 100 people in 2022. As a result, the increasing penetration of smartphones and the internet, along with the easy accessibility of move-to-earn fitness apps on mobile devices, have contributed to the rapid growth of the move-to-earn fitness apps market.
 

Move-to-earn fitness apps encourage users to be active by offering rewards for physical activities like walking, running, and cycling. Users can earn digital currency or tokens for their efforts. These apps use GPS, accelerometers, and wearable devices to track and measure users' movements.