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The market is currently fragmented, but it is becoming increasingly competitive as more companies enter the space. The market includes a wide range of companies, from small startups to established fitness and health technology firms. This diversity in company size and specialization contributes to the market's fragmentation. Market vendors are focusing on constant innovations in their apps to stand out and gain a competitive edge. Features like personalized workout plans, advanced analytics, and reward systems have become common areas of competition. Smaller players in the market are concentrating on lower subscription prices and introducing novel features in their apps to compete with established companies.
Some of the eminent market participants operating in the move to earn fitness apps industry include: