Move To Earn Fitness Apps Market Analysis

Move To Earn Fitness Apps Market Analysis

Based on platform, the market is divided into android, iOS, and other platforms. The iOS segment dominated the market and is forecasted to reach USD 1.3 billion by 2032.
 

• The leading share of the iOS segment can be attributed to the payment policy in iOS apps, which mandatorily requires users to link a credit card to their account. In contrast, Android makes adding a payment method optional for their users. This results in a lower number of subscriptions and in-app purchases from Android users compared to iOS users, contributing to higher revenue growth in the iOS segment.
   
• Moreover, iOS users generally have higher income levels and are more likely to spend money on apps, in-app purchases, and premium features compared to Android users. This results in higher subscription rates among iOS users compared to Android users, which further drives the growth of the iOS segment.
   

Based on device type, the move to earn fitness apps market is bifurcated into smart phones, wearable devices, and tablets. The smart phones segment accounted for USD 375.3 million in 2023.
 

• The high number of smartphone users globally is contributing to the leading share of the smartphone segment in the market. For instance, according to the International Telecommunication Union (ITU), there were more than 8.58 billion mobile subscriptions in use worldwide in 2022, exceeding the global population of 7.95 billion.
   
• Moreover, the increasing integration of advanced sensors in smartphones, such as accelerometers, GPS, gyroscopes, and heart rate monitors, is further driving the use of smartphones for tracking activities such as walking, running, and cycling. This makes them the preferred device for move-to-earn fitness apps.
   

Based on payment model, the move to earn fitness apps market is bifurcated into freemium model, advertisement-supported, pay-to-play, and other payment models. The freemium model segment accounted for USD 328.8 million in 2023.
 

• Offering a free version of the move-to-earn fitness app attracts a wide range of users, including those who might be hesitant to pay upfront for a service they haven’t tried. Users can explore the app's basic features without any financial commitment, making them more likely to engage with the app and eventually convert to paying for premium features if they find value. This approach helps vendors build a large user base quickly.
   
• Moreover, the freemium model allows vendors to generate revenue through various channels, such as in-app purchases, subscriptions, and partnerships, rather than relying on a single revenue source. This diversification aids the revenue growth of the segment.
   

U.S. move to earn fitness apps market dominates globally and is projected to reach USD 859.5 million by 2032.
 

• The U.S. has a well-established mobile infrastructure with widespread access to high-speed internet and advanced smartphones. According to the World Bank Group, about 91.8% of the population had access to the internet in the U.S. in 2021. Along with the large number of internet users, the high penetration of smartphones facilitates greater adoption of mobile apps, including move-to-earn fitness apps.
   
• Additionally, rising awareness of fitness activities in the U.S., driven by government campaigns such as National Physical Fitness and Sports Month and National Women's Health Week, is also contributing to the increasing adoption of fitness apps, including move-to-earn fitness apps.
   
• Furthermore, the U.S. is home to a large number of tech companies, startups, and investors who are actively developing and supporting innovative fitness technologies, including move-to-earn fitness apps.
   

The move to earn fitness apps market in UK is expected to experience significant and promising growth from 2024 to 2032.
 

• Growing awareness in the UK about the importance of maintaining physical fitness and overall well-being is contributing to the higher adoption of move-to-earn fitness solutions that are engaging and rewarding.
   
• According to the “Ethnicity Facts and Figures” provided by the Government of the UK, by November 2022, 63.1% of individuals aged 16 and older in England engaged in 'physical activity,' meeting the benchmark of 150 minutes or more of moderate-intensity exercise weekly.
   
• Moreover, vendors are increasingly establishing partnerships with fitness clubs, fitness equipment manufacturers, and gyms across the UK to expand their subscription base. For instance, in April 2021, Sweatcoin partnered with Energym, a fitness solution provider, allowing Energym's customers to earn incentives through their workouts. Such initiatives are driving the adoption of move-to-earn fitness apps in the country.
   

Japan’s move to earn fitness apps market is anticipated to witness lucrative growth between 2024 – 2032.
 

• In Japan, a strong focus on preventive health measures among the geriatric age group is contributing to an increased demand for fitness apps that offer exercise programs, wellness tracking, and health monitoring. With an increasing geriatric population, the adoption of fitness apps, such as move-to-earn fitness apps, is rising in Japan.
   
• Additionally, the increasing adoption of wearable devices, such as fitness trackers and smartwatches, is driving the growth of the move-to-earn fitness app market in Japan.
   

The move to earn fitness apps market in Saudi Arabia is expected to experience significant and promising growth from 2024 to 2032.
 

• Government initiatives in Saudi Arabia, such as the Vision 2030 initiative, which emphasizes improving public health, are leading to increased health and fitness awareness among people, resulting in more individuals engaging in physical activities. This has led to a rising adoption of wearable devices and fitness apps, such as move-to-earn fitness apps, in the country.
   
• Moreover, rapid urbanization in Saudi Arabia has led to changes in lifestyle, with more people living in cities and seeking convenient ways to stay healthy and track their physical activities. Move-to-earn fitness apps offer flexible workout options along with lucrative rewards, leading to their increasing adoption in Saudi Arabia and thereby driving market growth.