Move To Earn Fitness Apps Market – By Platform (Android, iOS), Device Type (Smart Phones, Tablets, Wearable Devices), By Payment Model (Freemium Model, Pay-to-play, Advertisement-supported) – Global Forecast, 2024 – 2032

Move to Earn Fitness Apps Market Size

Move To Earn Fitness Apps Market size was valued at around USD 540.8 million in 2023 and is estimated to grow at 18.5% CAGR from 2024 to 2032. Growing awareness of health and fitness activities, increasing integration into corporate wellness programs, and the rising penetration of smartphones and wearable devices are driving the growth of the move-to-earn fitness apps market. Additionally, the availability of financial incentives for completing activities and tasks is also fueling the global adoption of move-to-earn fitness apps.
 

The widespread availability of smartphones and internet access has led people to increasingly use mobile apps for various purposes, including fitness. For instance, according to the World Bank Group, total mobile cellular subscriptions increased from 76 per 100 people in 2010 to 108 per 100 people in 2022. As a result, the increasing penetration of smartphones and the internet, along with the easy accessibility of move-to-earn fitness apps on mobile devices, have contributed to the rapid growth of the move-to-earn fitness apps market.
 

Move-to-earn fitness apps encourage users to be active by offering rewards for physical activities like walking, running, and cycling. Users can earn digital currency or tokens for their efforts. These apps use GPS, accelerometers, and wearable devices to track and measure users' movements.
 

Move To Earn Fitness Apps Market Trends

Technological advancements, shifting consumer preferences, and overarching health and wellness trends are rapidly reshaping the market.
 

• Many move-to-earn fitness apps are now using blockchain technology, allowing users to earn cryptocurrency or non-fungible tokens as rewards for physical activity. This trend has attracted both fitness enthusiasts and cryptocurrency investors, creating a unique value proposition that combines health incentives with financial rewards.
   
• Moreover, move-to-earn fitness apps are expanding their range of activities to include cycling, dancing, yoga, and even household chores. This broadening of options has made these apps more accessible to people with different fitness levels and preferences.
   
• Vendors offering move-to-earn fitness apps are partnering with gyms, fitness clubs, and fitness equipment manufacturers to provide discounts, exclusive content, or access to real-world fitness experiences. This strategy has helped vendors attract a higher number of subscribers to their apps.
   
• Furthermore, numerous move-to-earn fitness apps are integrating data analytics and artificial intelligence to offer personalized fitness recommendations and rewards based on individual user behavior and preferences. This approach increases user satisfaction and engagement by tailoring the experience to meet individual needs, making the app more relevant and effective for users.
   

Move To Earn Fitness Apps Market Analysis

Based on platform, the market is divided into android, iOS, and other platforms. The iOS segment dominated the market and is forecasted to reach USD 1.3 billion by 2032.
 

• The leading share of the iOS segment can be attributed to the payment policy in iOS apps, which mandatorily requires users to link a credit card to their account. In contrast, Android makes adding a payment method optional for their users. This results in a lower number of subscriptions and in-app purchases from Android users compared to iOS users, contributing to higher revenue growth in the iOS segment.
   
• Moreover, iOS users generally have higher income levels and are more likely to spend money on apps, in-app purchases, and premium features compared to Android users. This results in higher subscription rates among iOS users compared to Android users, which further drives the growth of the iOS segment.
   

Based on device type, the move to earn fitness apps market is bifurcated into smart phones, wearable devices, and tablets. The smart phones segment accounted for USD 375.3 million in 2023.
 

• The high number of smartphone users globally is contributing to the leading share of the smartphone segment in the market. For instance, according to the International Telecommunication Union (ITU), there were more than 8.58 billion mobile subscriptions in use worldwide in 2022, exceeding the global population of 7.95 billion.
   
• Moreover, the increasing integration of advanced sensors in smartphones, such as accelerometers, GPS, gyroscopes, and heart rate monitors, is further driving the use of smartphones for tracking activities such as walking, running, and cycling. This makes them the preferred device for move-to-earn fitness apps.
   

Based on payment model, the move to earn fitness apps market is bifurcated into freemium model, advertisement-supported, pay-to-play, and other payment models. The freemium model segment accounted for USD 328.8 million in 2023.
 

• Offering a free version of the move-to-earn fitness app attracts a wide range of users, including those who might be hesitant to pay upfront for a service they haven’t tried. Users can explore the app's basic features without any financial commitment, making them more likely to engage with the app and eventually convert to paying for premium features if they find value. This approach helps vendors build a large user base quickly.
   
• Moreover, the freemium model allows vendors to generate revenue through various channels, such as in-app purchases, subscriptions, and partnerships, rather than relying on a single revenue source. This diversification aids the revenue growth of the segment.
   

U.S. move to earn fitness apps market dominates globally and is projected to reach USD 859.5 million by 2032.
 

• The U.S. has a well-established mobile infrastructure with widespread access to high-speed internet and advanced smartphones. According to the World Bank Group, about 91.8% of the population had access to the internet in the U.S. in 2021. Along with the large number of internet users, the high penetration of smartphones facilitates greater adoption of mobile apps, including move-to-earn fitness apps.
   
• Additionally, rising awareness of fitness activities in the U.S., driven by government campaigns such as National Physical Fitness and Sports Month and National Women's Health Week, is also contributing to the increasing adoption of fitness apps, including move-to-earn fitness apps.
   
• Furthermore, the U.S. is home to a large number of tech companies, startups, and investors who are actively developing and supporting innovative fitness technologies, including move-to-earn fitness apps.
   

The move to earn fitness apps market in UK is expected to experience significant and promising growth from 2024 to 2032.
 

• Growing awareness in the UK about the importance of maintaining physical fitness and overall well-being is contributing to the higher adoption of move-to-earn fitness solutions that are engaging and rewarding.
   
• According to the “Ethnicity Facts and Figures” provided by the Government of the UK, by November 2022, 63.1% of individuals aged 16 and older in England engaged in 'physical activity,' meeting the benchmark of 150 minutes or more of moderate-intensity exercise weekly.
   
• Moreover, vendors are increasingly establishing partnerships with fitness clubs, fitness equipment manufacturers, and gyms across the UK to expand their subscription base. For instance, in April 2021, Sweatcoin partnered with Energym, a fitness solution provider, allowing Energym's customers to earn incentives through their workouts. Such initiatives are driving the adoption of move-to-earn fitness apps in the country.
   

Japan’s move to earn fitness apps market is anticipated to witness lucrative growth between 2024 – 2032.
 

• In Japan, a strong focus on preventive health measures among the geriatric age group is contributing to an increased demand for fitness apps that offer exercise programs, wellness tracking, and health monitoring. With an increasing geriatric population, the adoption of fitness apps, such as move-to-earn fitness apps, is rising in Japan.
   
• Additionally, the increasing adoption of wearable devices, such as fitness trackers and smartwatches, is driving the growth of the move-to-earn fitness app market in Japan.
   

The move to earn fitness apps market in Saudi Arabia is expected to experience significant and promising growth from 2024 to 2032.
 

• Government initiatives in Saudi Arabia, such as the Vision 2030 initiative, which emphasizes improving public health, are leading to increased health and fitness awareness among people, resulting in more individuals engaging in physical activities. This has led to a rising adoption of wearable devices and fitness apps, such as move-to-earn fitness apps, in the country.
   
• Moreover, rapid urbanization in Saudi Arabia has led to changes in lifestyle, with more people living in cities and seeking convenient ways to stay healthy and track their physical activities. Move-to-earn fitness apps offer flexible workout options along with lucrative rewards, leading to their increasing adoption in Saudi Arabia and thereby driving market growth.
   

Move To Earn Fitness Apps Market Share

The market is currently fragmented, but it is becoming increasingly competitive as more companies enter the space. The market includes a wide range of companies, from small startups to established fitness and health technology firms. This diversity in company size and specialization contributes to the market's fragmentation. Market vendors are focusing on constant innovations in their apps to stand out and gain a competitive edge. Features like personalized workout plans, advanced analytics, and reward systems have become common areas of competition. Smaller players in the market are concentrating on lower subscription prices and introducing novel features in their apps to compete with established companies.
 

Move To Earn Fitness Apps Market Companies

Some of the eminent market participants operating in the move to earn fitness apps industry include:

• DietBet
• DOTMOOVS
• Evidation Health, Inc.
• Fitmint
• Gala MIX Inc.
• Genopets
• HealthyWage LLC
• higi SH LLC
• Step App
• STEPN
• Sweatco Ltd
• Under Armour, Inc.
• Vitality
• Webtec
• WIRTUAL
   

Move To Earn Fitness Apps Industry News:

• In December 2023, Genopets announced the launch of worlds first Mobile Peer-to-Peer (P2P) Marketplace to the web3 gaming space. This platform seamlessly connects mobile players who buy items using Qubits through In-App Purchases with Web3 players who mint and sell items on the newly introduced Genopets Marketplace on Mainframe.
   
• In August 2021 DOTMOOVS announced a partnership with DIA Association to create an oracle that supplies the DOTMOOVS platform with insights into its users' histories and activities, including membership durations, ticket purchases, and additional metrics. This collaboration will empower DOTMOOVS to utilize precise data, crafting user profiles that dictate rewards, access to exclusive features, and other privileges within the DOTMOOVS ecosystem.
   

The move to earn fitness apps market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 – 2032 for the following segments:

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Market, By Platform

• Android
• iOS
• Other platforms

Market, By Device Type

• Smart phones
• Tablets
• Wearable devices

Market, By Payment Model

• Freemium model
• Pay-to-play
• Advertisement-supported
• Other payment models

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
  • Rest of Europe
• Asia Pacific 
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• Latin America 
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East and Africa 
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa