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Mouth Freshener Market Size
Mouth Freshener Market size was valued at USD 18.6 billion in 2023 and is estimated to grow at a CAGR of 6.7 from 2024 to 2032. The demand for mouth fresheners is expected to increase significantly over the projected period as consumers become more aware of the importance of oral hygiene and oral care practices.
In addition, rising tobacco and alcohol consumption has increased the demand for effective solutions to neutralize odors, resulting in boosting the market for mouth fresheners. For instance, according to the World Health Organization (WHO), half of the global population suffers from oral problems.
Mouth Freshener Market Report Attributes
| Report Attribute |
Details |
| Base Year: | 2023 |
|---|
| Mouth Freshener Market Size in 2023: | USD 18.6 Billion |
|---|
| Forecast Period: | 2024-2032 |
|---|
| Forecast Period 2024-2032 CAGR: | 6.7% |
|---|
| 2032 Value Projection: | USD 32.8 Billion |
|---|
| Historical Data for: | 2021-2023 |
|---|
| No. of Pages: | 250 |
|---|
| Tables, Charts & Figures: | 250 |
| Segments covered: | Product, Category, Ingredients, Price Range, Distribution Channel, Region |
|---|
| Growth Drivers: | - Rising awareness for oral hygiene
- Rising tobacco and alcohol consumption
- Increasing need for convenient oral care products
|
|---|
| Pitfalls & Challenges: | - Product innovation
- Navigating rules and regulations
|
|---|
Manufacturers are introducing new product flavors based on consumer preferences, particularly among millennials, which is expected to positively influence market growth. The introduction of sugar-free and conventional mouth fresheners has boosted the product demand. Additionally, the market is expected to see growth opportunities during the forecast period due to the advancements in packaging designs and the implementation of marketing techniques like advertisements and celebrity endorsements.
In today's fast-paced society, there is an increasing need for convenient oral care products. Consumers are increasingly looking for convenient products that provide effective breath enhancement and quick refreshment due to their busy lifestyles and continuous on-the-go routines. Mouth fresheners have developed as a popular option, giving instant freshness with a simple spritz or spray. As a result, the market for mouth fresheners is growing, driven by increasing need for practical and efficient dental care solutions in our hectic daily lives.
Navigating rules and regulations across different regions is a significant barrier for oral care product makers, especially mouth fresheners. Each region has its own set of rules and regulations governing ingredients, labelling, and health claims. Compliance with these regulatory demands poses a substantial challenge in industry growth. For instance, in Singapore, the sale of chewing gum is prohibited unless it is purchased through a qualified pharmacist or a doctor's prescription.
