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The growing emphasis of governments on reducing carbon emissions and ensuring a cleaner environment has boosted the development of mountain e-bikes. In 2024, the U.S. government strengthened its support for green transportation by launching a federal tax credit for e-bike purchases. This initiative is designed to enhance the affordability and appeal of e-bikes for consumers by providing a tax credit of 30% of the e-bike's price, up to a maximum of USD 900.
The program covers new e-bikes that cost less than USD 4,000, including both pedal-assist and throttle-activated models with a maximum speed of 28 mph. Increasing usage of mountain e-bikes can help address the country’s health concerns such as asthma and respiratory diseases. The government aims to offer resiliency support to electric grids and support the adoption of e-bikes.
Major market players are engaged in various inorganic growth strategies such as partnerships, collaborations, and the setting up of new production facilities to expand their market globally. Market players, such as AIMA Technology and EMotorad, are focusing on the export of their mountain e-bikes to the international market to stay competitive.
The growing manufacturing and export of mountain e-bikes will augment the market demand in Asia Pacific as well as globally. According to the Germany Bicycle Association, the country exported over 90% of the e-bikes and bicycles produced in 2023, this will provide significant market opportunities for mountain e-bikes over a forecast time frame.