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Mountain E-Bike Market Size

Report ID: GMI11013
Published Date: Aug 2024
Report Format: PDF

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Mountain E-Bike Market Size

Mountain E-Bike Market size was valued at USD 8.1 billion in 2023 and is estimated to register a CAGR of over 4.5% between 2024 and 2032. The growth of adventure tourism is significantly driving the market. As adventure tourism gains popularity, enthusiasts seek new and exciting ways to explore rugged terrains and natural landscapes. Mountain e-bikes offer an innovative solution by providing an electric boost on challenging trails, making it ergonomic for riders to tackle diverse environments. This trend is fueling demand for high-performance e-bikes designed for rugged outdoor activities, thus propelling market growth.

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According to UN Tourism, approximately 1.3 billion international tourists were reported globally in 2023, reflecting a 34% increase. The significant rise in international tourism is expected to drive growth in the mountain e-bike market. As more tourists explore diverse destinations, the demand for adventure and recreational activities, such as mountain biking, will rise in upcoming years.

Mountain E-Bike Market Report Attributes
Report Attribute	Details
Base Year:	2023
Mountain E-Bike Market Size in 2023:	USD 8.1 Billion
Forecast Period:	2024-2032
Forecast Period 2024-2032 CAGR:	4.5%
2032 Value Projection:	USD 12.2 Billion
Historical Data for:	2021-2023
No. of Pages:	240
Tables, Charts & Figures:	360
Segments covered:	Battery, Motor, Propulsion, Sales Channel
Growth Drivers:	Increasing demand for off-road electric bicycles Advances in battery technology improving range Rising consumer interest in eco-friendly transport Expanding recreational and sports cycling communities
Pitfalls & Challenges:	Limited charging infrastructure in remote areas Concerns over battery lifespan and safety

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The integration of smart technology in mountain e-bikes is becoming a prominent trend. Features such as built-in GPS, smart connectivity, and performance analytics are gaining traction among tech-savvy riders. These advancements offer enhanced functionality, allowing users to track their rides, navigate trails, and monitor bike performance in real time. As smart technology becomes more advanced and accessible, it is likely to attract a growing segment of consumers looking for high-tech solutions in their biking experience.

For instance, in July 2024, DJI announced its entry into the electric bike market with the launch of the Avinox drive system and the Amflow e-bike brand. Their debut model, the Amflow PL electric mountain bike, boasts a carbon fiber frame, a mid-drive Avinox motor, and a fast-charging battery.

The high initial cost of mountain e-bikes is a significant restraining factor. Premium features such as advanced motor systems, high-capacity batteries, and specialized frames contribute to the elevated price of these bikes. This can deter potential buyers who might view the investment as too steep compared to traditional bikes. Due to this, the high cost may limit market penetration and slow overall growth. Addressing affordability and offering more budget-friendly options could help mitigate this barrier.

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of mountain e-bike was worth USD 8.1 billion in 2023 and will grow at a 4.5% CAGR between 2024 and 2032, led by increasing interest in outdoor activities and adventure sports, coupled with a growing focus on sustainable transportation solutions.

The lithium-ion (Li-ion) battery segment achieved 80% of the market share in 2023, primarily due to its superior energy density, lightweight design, and longer lifespan compared to other battery types.

Asia Pacific market achieved 65% share in 2023, propelled by the growing urbanization and increasing interest in outdoor activities.

Some of the industry players are Accell Group, Brompton Bicycle Ltd, Giant Bicycles, Merdia Bikes, Polygon Bikes, Rad Power Bikes, LLC, Scott Sports Sa, Tern, Trek Bicycles, and Yadea Technology Group Co., Ltd., among others.