Mountain E-Bike Market Size - By Battery (Lithium-Ion, SLA, NiMH), By Motor (Mid Motor, Hub Motor), By Sales Channel (Offline, Online), By Propulsion (Pedal-assist, Throttle-assist) & Forecast, 2024 - 2032

Mountain E-Bike Market Size

Mountain E-Bike Market size was valued at USD 8.1 billion in 2023 and is estimated to register a CAGR of over 4.5% between 2024 and 2032. The growth of adventure tourism is significantly driving the market. As adventure tourism gains popularity, enthusiasts seek new and exciting ways to explore rugged terrains and natural landscapes. Mountain e-bikes offer an innovative solution by providing an electric boost on challenging trails, making it ergonomic for riders to tackle diverse environments. This trend is fueling demand for high-performance e-bikes designed for rugged outdoor activities, thus propelling market growth.
 

According to UN Tourism, approximately 1.3 billion international tourists were reported globally in 2023, reflecting a 34% increase. The significant rise in international tourism is expected to drive growth in the mountain e-bike market. As more tourists explore diverse destinations, the demand for adventure and recreational activities, such as mountain biking, will rise in upcoming years.

The integration of smart technology in mountain e-bikes is becoming a prominent trend. Features such as built-in GPS, smart connectivity, and performance analytics are gaining traction among tech-savvy riders. These advancements offer enhanced functionality, allowing users to track their rides, navigate trails, and monitor bike performance in real time. As smart technology becomes more advanced and accessible, it is likely to attract a growing segment of consumers looking for high-tech solutions in their biking experience.
 

For instance, in July 2024, DJI announced its entry into the electric bike market with the launch of the Avinox drive system and the Amflow e-bike brand. Their debut model, the Amflow PL electric mountain bike, boasts a carbon fiber frame, a mid-drive Avinox motor, and a fast-charging battery.
 

The high initial cost of mountain e-bikes is a significant restraining factor. Premium features such as advanced motor systems, high-capacity batteries, and specialized frames contribute to the elevated price of these bikes. This can deter potential buyers who might view the investment as too steep compared to traditional bikes. Due to this, the high cost may limit market penetration and slow overall growth. Addressing affordability and offering more budget-friendly options could help mitigate this barrier.
 

Mountain E-Bike Market Trends

The growing emphasis of governments on reducing carbon emissions and ensuring a cleaner environment has boosted the development of mountain e-bikes. In 2024, the U.S. government strengthened its support for green transportation by launching a federal tax credit for e-bike purchases. This initiative is designed to enhance the affordability and appeal of e-bikes for consumers by providing a tax credit of 30% of the e-bike's price, up to a maximum of USD 900.
 

The program covers new e-bikes that cost less than USD 4,000, including both pedal-assist and throttle-activated models with a maximum speed of 28 mph. Increasing usage of mountain e-bikes can help address the country’s health concerns such as asthma and respiratory diseases. The government aims to offer resiliency support to electric grids and support the adoption of e-bikes.
 

Major market players are engaged in various inorganic growth strategies such as partnerships, collaborations, and the setting up of new production facilities to expand their market globally. Market players, such as AIMA Technology and EMotorad, are focusing on the export of their mountain e-bikes to the international market to stay competitive.
 

The growing manufacturing and export of mountain e-bikes will augment the market demand in Asia Pacific as well as globally. According to the Germany Bicycle Association, the country exported over 90% of the e-bikes and bicycles produced in 2023, this will provide significant market opportunities for mountain e-bikes over a forecast time frame.
 

Mountain E-Bike Market Analysis

Based on the battery, the market is divided into SLA, NiMH, Li-ion. In 2023, the Li-ion segment accounted for a market share of over 80%. The lithium-ion (Li-ion) segment is thriving due to continuous advancements in battery technology. These batteries are favored for their high energy density, long lifespan, and quick charging capabilities, making them ideal for mountain e-bikes. Recent innovations have further improved battery performance, resulting in longer range and faster charging times. These enhancements provide a more reliable and enjoyable riding experience, driving demand for Li-ion batteries and contributing to their dominant market share.
 

Based on motor, the market is categorized into hub motor and mid motor.  In 2023, the hub motor accounted for a market share of over 69%. These motors are gaining popularity in the mountain e-bike market, due to their efficiency and ease of installation. Recent advancements in hub motor technology have led to improved performance, including better torque, quieter operation, and more compact designs.
 

Further, they offer a seamless riding experience by providing consistent power and reducing maintenance needs. As manufacturers continue to innovate and enhance hub motor capabilities, their appeal among mountain e-bike enthusiasts is expected to grow, driving further market expansion.
 

Asia Pacific dominated the mountain e-bike market with around 65% of the revenue share in 2023. The region is experiencing a surge in outdoor recreation activities, including mountain biking. Diverse landscapes and growing interest in fitness and adventure sports are driving demand for mountain e-bikes across geographies. Consumers in Asia Pacific are increasingly seeking electric solutions that offer enhanced performance and convenience for exploring rugged terrains. This trend, coupled with supportive infrastructure developments, is fueling the growth of the market in the region.
 

In Europe, government incentives and subsidies for eco-friendly transportation are boosting the mountain e-bike market. Various European countries are implementing policies to promote electric vehicles and reduce carbon emissions, including financial incentives for purchasing e-bikes. These measures make mountain e-bikes more accessible and attractive to consumers. As environmental regulations become more stringent and supportive policies continue, the market for mountain e-bikes in Europe is expected to experience significant growth.
 

Mountain E-Bike Market Share

Giant and Yadea dominate the market with around 9% of the market share in 2023. Giant Bicycles maintains its competitive edge by leveraging its extensive experience and reputation in the cycling industry. The company invests heavily in R&D to enhance the performance and durability of its mountain e-bikes. Giant also focuses on offering a wide range of models to cater to different consumer preferences and needs. Its robust global distribution network and strong brand presence further support its competitive positioning, allowing Giant to effectively meet market demands and sustain growth.
 

Yadea is staying competitive by focusing on innovation and product diversification. The company emphasizes developing advanced e-bike models with cutting-edge technology, such as integrated smart systems and enhanced battery performance. Yadea's commitment to research and development allows it to introduce high-quality, reliable e-bikes that meet evolving consumer demands. Additionally, Yadea is expanding its global presence through strategic partnerships and distribution networks, strengthening its market position.
 

Mountain E-Bike Market Companies

Major players operating in the mountain e-bike industry are:

• Accell Group
• Brompton Bicycle Ltd
• Giant Bicycles
• Merdia Bikes
• Polygon Bikes
• Rad Power Bikes, LLC
• Scott Sports Sa
• Tern
• Trek Bicycles
• Yadea Technology Group Co., Ltd.
   

Mountain E-Bike Industry News

• In May 2024, Audi expanded its range of e-mobility products by introducing a new enduro-style electric mountain bike (eMTB). This bike features a Brose S-MAG 250-watt motor, delivering up to 90 Nm of torque and providing four levels of electric assistance.
   
• In October 2023, Ducati unveiled a carbon fiber e-mountain bike. This model features a carbon fiber frame designed to enhance rigidity without adding extra weight. It is equipped with an Ohlins RXF38 m.2 air fork and TTX shocks for substantial travel support. The bike includes a 630Wh Shimano battery, which delivers nearly 62.7 ft-lb of torque to power the 250W EP801 e-MTB.
   

The mountain e-bike market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) and shipment (Units) from 2021 to 2032, for the following segments:

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Market, By Battery

• SLA
  • Pedal-assist
  • Throttle-assist
• Li-ion
  • Pedal-assist
  • Throttle-assist
• NiMH
  • Pedal-assist
  • Throttle-assist

Market, By Motor

• Hub motor
• Mid motor

Market, By Propulsion

• Pedal-assist
• Throttle-assist

Market, By Sales Channel

• Online
• Offline

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Netherlands
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• MEA
  • UAE
  • South Africa
  • Saudi Arabia
  • Rest of MEA