Home > Automotive > Mobility > Recreational Vehicles > Motorhome Market

Motorhome Market Share

Report ID: GMI5422
Published Date: Dec 2024
Report Format: PDF

Download Free Sample

Motorhome Market Share

To get key market trends

Download Free Sample

Thor, TRIGANO, Knaus, Swift, Kabe AB, Bailey of Bristol, and Auto-Sleepers hold a significant market share of over 80% in the motorhome industry. Thor Industries holds a major share in the motorhome industry due to its wide product range and strategic acquisitions. As the parent company of brands like Airstream, Jayco, and Keystone RV, Thor meets various consumer needs, from luxury to entry-level motorhome.

Its strong manufacturing presence in North America and Europe helps it led key markets. Thor’s focus on eco-friendly models and advanced connectivity features adds to its appeal. Its large dealer network and reliable after-sales services build customer trust and loyalty, keeping it ahead in the market.

Trigano, a key player in the European motorhome market, has a strong position due to its diverse brands and focus on quality and affordability. It produces motorhome under well-known names like Chausson, Adria, and Eura Mobil, which are popular across Europe. By targeting mid-range and budget-conscious buyers, Trigano attracts a wide customer base. Its integrated manufacturing and distribution in Europe ensure efficiency and quick response to market trends. Trigano also benefits from Europe’s strong camping culture, especially in countries like Germany and France, where demand for recreational vehicles is high.

Motorhome Market Companies

Major players operating in the motorhome industry include:

Thor
TRIGANO
Knaus
Swift
Kabe AB
Bailey of Bristol
Auto-Sleepers
Burstner
Compass
Dethleffs

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of motorhome reached USD 38.8 billion in 2024 and is set to grow at a 4% CAGR from 2025 to 2034, driven by increasing consumer preference for comfortable and technologically advanced vehicles.

The B2C/individual segment accounted for 85% of the market share in 2024, led by the growing popularity of recreational vehicles (RVs) for leisure travel, camping, and road trips.

The Europe market accounted for 55% of the revenue share in 2024, supported by a strong RV manufacturing industry, extensive camping facilities, and a cultural preference for outdoor travel.

The key players in the industry include Thor, TRIGANO, Knaus, Swift, Kabe AB, Bailey of Bristol, Auto-Sleepers, Burstner, Compass, and Dethleffs.