Motorhome Market Size - By Class, By Price, By End use By Fuel, Analysis, Share, Growth Forecast, 2025 - 2034

Motorhome Market Size

The global motorhome market size was valued at USD 38.8 billion in 2024 and is estimated to register a CAGR of 4% between 2025 and 2034. The high inclination toward a comfortable & safe driving experience and the shifting consumer preference for technologically advanced motorhome are creating robust growth opportunities in Europe. Motorhome are witnessing several technological advancements to increase efficiency and reduce the overall vehicle weight to lower carbon emissions. Manufacturers are also introducing innovative features into their product portfolios to differentiate their line-ups.
 

The availability of multiple variants with different engines including electric, diesel, and gasoline will further expand market penetration over the projected timeframe. For instance, in August 2023, Winnebago partnered with Ricardo, a strategic and engineering consulting company, for the development and launch of Winnebago eRV2, an all-electric, zero-emission recreational vehicle. Winnebago partnered with Ricardo for its proven track record in diverse product development cycles, launch management, and expertise in EV integration.
 

The advent of innovative infotainment systems with enhanced navigation capabilities and support for Android Auto and Apple CarPlay is positively influencing the motorhome industry growth. For instance, in April 2023, Ford introduced its Co-Pilot360 technology in RV, which executes all the driver assist features that make driving comfortable & easy. The turn-by-turn voice-guided navigation features guide drivers to easily travel to places, with Bluetooth calling easing the driving experience with enhanced safety and without causing fatigue to the driver.
 

Motorhome Market Trends

The rapid expansion of the tourism industry in Asia Pacific is significantly driving the motorhome industry. As countries within the region experience robust economic growth and rising disposable income, there is a notable surge in domestic and international tourism. This trend is fueled by a growing middle class with a penchant for experiential travel and a desire to explore diverse destinations. According to the ‘Annual Tourism Monitor 2023’ Report by the Pacific Asia Travel Association (PATA), 44 destinations across Asia Pacific experienced a collective annual increase of nearly 124.2 million foreign arrivals.
 

The high initial investments and maintenance costs associated with motorhome pose significant pitfalls. Purchasing a motorhome requires a substantial upfront investment, which can deter potential buyers, especially those with limited financial resources. Moreover, ongoing maintenance expenses including fuel, insurance, storage, and repairs can add up over time, making motorhome ownership a costly endeavor.
 

To mitigate these challenges and stimulate market growth, several strategies can be employed. Manufacturers can explore innovative financing options, such as leasing or rental programs, to make motorhome more accessible to a wider range of consumers. Additionally, investing in R&D to improve fuel efficiency, reduce maintenance requirements, and enhance durability can lower the overall cost of motorhome ownership.
 

Motorhome Market Analysis

Based on class, the market is divided into class A, class B, and class C. In 2024, the class A segment held a market share of over 55% and is expected to cross USD 34.6 billion by 2034.  Class A motorhome hold the largest share in the motorhome market due to their unparalleled features, spacious design, and premium amenities.
 

These motorhomes are built on a heavy-duty chassis, often resembling buses, and offer the highest level of comfort, making them particularly appealing for long-distance travel and extended vacations. They include luxurious features like full kitchens, master bedrooms, entertainment systems, and large storage spaces, which cater to consumers seeking a home-like experience on the road.
 

Based on end-user, the motorhome market is categorized as B2C/individual, and B2B/fleet owner. The B2C/individual segment held a market share of 85% in 2024, due to the growing popularity of recreational vehicles (RVs) among individuals and families for leisure travel, camping, and road trips. The flexibility and convenience motorhome offer align well with consumer preferences for customizable travel experiences, especially in the wake of increased interest in domestic and off-grid tourism.
 

Motorhome provides the freedom to explore diverse locations without relying on traditional accommodations, making them particularly appealing to younger travelers, retirees, and families. Additionally, the rise of remote work and mobile lifestyles has further boosted individual ownership, as motorhome enable a combination of travel and work on the go.
 

Europe motorhome market accounted for 55% of the revenue share in 2024, due to its strong RV manufacturing industry, extensive camping facilities, and a cultural preference for outdoor travel. High domestic demand is supported by a wealthy population, a tradition of RV holidays, and easy access to scenic European destinations. Germany’s central location in Europe also boosts cross-border travel, driving motorhome sales further.
 

The U.S. has a strong road trip culture and recreational travel. Its large geography and numerous RV-friendly campgrounds make motorhome a practical choice for leisure. Key manufacturers like Thor Industries, Winnebago, and Forest River offer a wide range of models for different budgets and lifestyles. The market is also growing due to the rising trend of full-time RV living and increasing interest from retirees and millennials.
 

In the APAC region, the motorhome market is growing due to rising tourism, higher disposable incomes, and changing lifestyles. Countries like China, Japan, and Australia are key players, with Australia leading demand because of its vast landscapes and camping culture. Younger travelers’ interest in experiential travel and government support for tourism infrastructure in countries like China and India are driving growth. Although smaller than the markets in Europe and North America, APAC offers significant growth opportunities as motorhome awareness and adoption increase.
 

Motorhome Market Share

Thor, TRIGANO, Knaus, Swift, Kabe AB, Bailey of Bristol, and Auto-Sleepers hold a significant market share of over 80% in the motorhome industry. Thor Industries holds a major share in the motorhome industry due to its wide product range and strategic acquisitions. As the parent company of brands like Airstream, Jayco, and Keystone RV, Thor meets various consumer needs, from luxury to entry-level motorhome.
 

Its strong manufacturing presence in North America and Europe helps it led key markets. Thor’s focus on eco-friendly models and advanced connectivity features adds to its appeal. Its large dealer network and reliable after-sales services build customer trust and loyalty, keeping it ahead in the market.
 

Trigano, a key player in the European motorhome market, has a strong position due to its diverse brands and focus on quality and affordability. It produces motorhome under well-known names like Chausson, Adria, and Eura Mobil, which are popular across Europe. By targeting mid-range and budget-conscious buyers, Trigano attracts a wide customer base. Its integrated manufacturing and distribution in Europe ensure efficiency and quick response to market trends. Trigano also benefits from Europe’s strong camping culture, especially in countries like Germany and France, where demand for recreational vehicles is high.
 

Motorhome Market Companies

Major players operating in the motorhome industry include:

• Thor
• TRIGANO
• Knaus
• Swift
• Kabe AB
• Bailey of Bristol
• Auto-Sleepers
• Burstner
• Compass
• Dethleffs
   

Motorhome Industry News

• In December 2023, Ripe expanded its product portfolio by introducing motorhome and campervan insurance. The product leverages Ripe's proprietary technology and customizable policy model, enabling quick quotes within 120 seconds. This launch follows Ripe's success in insuring caravans and other leisure assets, and its acquisition of Craftinsure. With over 350,000 policyholders and growing, the company aims to meet rising demand as motorhome gain popularity in the UK. This product is underwritten by ERS, further strengthening Ripe’s presence in the leisure insurance market.
   
• In April 2023, Trigano acquired Alonso Group, a motorhome distributor in South-western France, and Abalain Group, a motorhome distributor in Brittany. These acquisitions complement the company’s development strategy through external growth.
   

The motorhome market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue ($Mn) and volume (Units) from 2021 to 2034, for the following segments:

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Market, By Class

• Class A
• Class B
• Class C

Market, By Price

• Standard
• Luxury

Market, By End use

• B2C/Individual
  • Class A
  • Class B
  • Class C
• B2B/Fleet Owner
  • Class A
  • Class B
  • Class C

Market, By Fuel

• Gasoline
• Diesel

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Sweden
  • Netherlands
  • Norway
  • Turkey
  • Greece
  • Hungary
  • Georgia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• LAMEA
  • Brazil
  • Mexico
  • UAE
  • Saudi Arabia
  • South Africa