Motorcycle Advanced Driver Assistance System Market Size

Motorcycle Advanced Driver Assistance System Market Size

Motorcycle Advanced Driver Assistance System Market size was valued at USD 1.7 billion in 2023 and is estimated to register a CAGR of over 7% between 2024 and 2032. The market growth is driven by growing regulations regarding vehicle safety, rising customer awareness and demand for safety features, and improving vehicle technology. The rapid evolution of sensor and processing technologies has made it feasible to implement sophisticated ADAS in motorcycles.

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For instance, in March 2024, Continental announced the introduction of its Advanced Rider Assistance Systems (ARAS) for two-wheelers, aimed at enhancing safety and driving comfort for motorcyclists. This technology mirrors the advanced driver assistance systems (ADAS) commonly found in four-wheelers, tailored specifically for the unique dynamics and challenges faced by riders. The ARAS system employs a new-generation radar that integrates multiple functions into a single sensor, significantly reducing costs and making advanced safety technology more accessible for the two-wheeler market, particularly in cost-sensitive regions like India.
 

Technological advancements have made a substantial contribution to the expansion of motorcycle ADAS market. Radar, lidar, and camera technology advancements have increased the functionality and dependability of these systems. Technological developments in machine learning and data processing are particularly essential as they enable ADAS to comprehend complex traffic situations and deliver prompt responses.
 

Additionally, regulatory bodies globally are increasingly focusing on vehicle safety standards, including those for motorcycles. For instance, the European Union has imposed regulations requiring specific safety measures to be installed on newly manufactured motorcycles. The goal of these regulations is to lower fatalities and increase overall road safety. Compliance with these standards often requires the integration of ADAS technologies. Similarly, regulatory bodies in other regions are expected to adopt similar measures, which will drive the adoption of advanced safety systems in motorcycles.
 

High component and technology costs are restraining the swift adoption of advanced driver assistance systems (ADAS) in motorcycles. Integrating ADAS technologies into motorcycles demands specific components, including lidar systems, radar sensors, high-definition cameras, and advanced processors. The intricate manufacturing processes and cutting-edge technologies behind these components make them generally expensive. Consequently, the elevated cost of these parts drives up the overall manufacturing expenses of motorbikes. This surge in production costs can lead to diminished sales, especially in price-sensitive markets, as manufacturers can find it difficult justifying the rising prices of their motorbikes.