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BMW Group and Continental AG dominate the market by holding over 15% of the market share. BMW, a leading motorcycle manufacturer, integrates advanced ADAS features into its models to enhance rider safety and comfort. The company leverages in-depth knowledge of automotive safety technology to design and incorporate advanced braking systems, cornering ABS, and dynamic traction control (DTC) into its motorcycles.
Continental AG, a global leader in automotive technology, provides ADAS systems and components, including radar, cameras, sensors, and electronic control units. The company is a major supplier to motorcycle manufacturers due to its proficiency in creating sophisticated driver aid systems and high-precision sensors.
The motorcycle ADAS market includes several well-known international automobile and motorbike manufacturers, as well as startups and specialized IT firms. These businesses create and implement advanced ADAS solutions by utilizing their extensive knowledge and advanced technology. In addition to these producers, technology companies like Bosch, Continental, and Aptina are contributing significantly by offering the systems and underlying parts (such as sensors, cameras, and radar) that are essential to ADAS.
Major players operating in the motorcycle advanced driver assistance system industry are: