Motorcycle Advanced Driver Assistance System Market Analysis

Motorcycle Advanced Driver Assistance System Market Analysis

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Based on technology, the market is divided into adaptive cruise control system, motorcycle stability control system, forward collision warning system, blind sport detection system, gear shift assistance (GSA), traction control system (TCS), anti- lock braking system (ABS), and others. In 2023, the adaptive cruise control system segment accounted for a market share of over 21%. The primary driver of demand for ACC in motorcycles is its significant contribution to rider safety.
 

ACC systems use radar or camera sensors to monitor the speed and distance of vehicles ahead. By automatically adjusting the motorcycle's speed to maintain a safe distance, ACC helps prevent rear-end collisions, which are a common motorcycle accident type. Furthermore, ACC systems significantly improve ride comfort, especially during highway driving or long road trips. ACC reduces the need for continuous throttle and brake adjustments, which can wear out riders, by automating speed adjustments. This ease of use enables riders to experience riding in a more leisurely and less strenuous manner, thus leading to its growing demand.
 

Based on sensor, the motorcycle advanced driver assistance system market is categorized into LiDAR, infrared, ultrasonic, radar, and image. The LiDAR segment is expected to generate over USD 720 million by 2032. LiDAR sensors help make collision avoidance and object detection systems more efficient. LiDAR aids in the simultaneous identification and tracking of numerous objects by offering a thorough and up-to-date view of the road and surrounding area.
 

With this enhanced object detecting capabilities, ADAS can execute collision avoidance decisions, such as automated braking or steering adjustments, enabling more quickly and accurately. LiDAR sensors also enhance the capabilities of other ADAS technologies, such radar and cameras, to produce a more complete and reliable safety system. When combined with these additional sensors, LiDAR improves ADAS's overall performance by adding more data layers and strengthening the system's capacity to comprehend complex traffic situations.
 

North America motorcycle advanced driver assistance system market accounted for 33% of the revenue share in 2023. The United States is observing rising cases of motorcycle accidents, leading to demand for ADAS systems, for driver safety as well as improving road safety, thus leading to the demand of ADAS system.
 

Furthermore, the U.S. and Canada, being leaders in technological innovation, especially in the motorcycle and automobile sectors, foster a culture that swiftly embraces new ideas and technologies, particularly in motorcycle safety. The region's demand is further bolstered by the presence of major motorcycle manufacturers and tech firms, which play a pivotal role in developing and integrating advanced ADAS systems.
 

Additionally, the region's regulatory framework also has a significant impact on the adoption of ADAS technologies. Regulations at the federal and provincial levels are increasingly concentrating on increasing the requirements for vehicle safety, which includes encouraging the use of sophisticated safety features. For instance, in the U.S., the U.S. Department of Transportation (DOT) and other regulatory bodies are exploring ways to include cutting-edge security features on motorcycles.
 

The market is growing because of manufacturers being encouraged by this regulatory focus to embrace and install ADAS technology to comply with changing regulations and rules. For instance, in January 2020, Damon Motors improved its motorcycle safety with its innovative CoPilot system, part of the HyperSport electric motorcycle. This technology aims to significantly reduce the risks associated with riding by providing comprehensive awareness and collision avoidance features.
 

European countries have a strong emphasis on road safety, partly due to high awareness of traffic accident statistics and the impact on public health. European riders and policymakers are highly conscious of the need to reduce traffic-related incidents on the roads, particularly those involving motorbikes. Due to this, there is an increasing demand for cutting-edge safety devices that can shield motorcycle riders from harm and help avoid accidents. ADAS features like collision avoidance systems, adaptive cruise control, and lane-keeping assist are increasingly recognized as essential tools for improving safety on the roads.
 

Asia Pacific is observing economic growth, leading to increased disposable incomes and higher purchasing power among consumers. As people become more affluent, they are more willing to invest in advanced technologies that offer enhanced safety and convenience. This change in the economy is fueling the demand for more expensive motorcycles with ADAS technology. The expansion of the motorcycle ADAS market in the area is further supported by the availability of reasonably priced financing alternatives and better economic conditions.