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Mother Care Products Market Trends

Report ID: GMI8171
Published Date: Feb 2024
Report Format: PDF

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Mother Care Products Market Trends

The concept of maternal wellness and self-care has gained prominence with an increasing focus on products that support the physical and emotional well-being of mothers during pregnancy, childbirth & postpartum recovery. This includes products such as maternity pillows, aromatherapy products, and postpartum skincare treatments, which are aimed at nurturing & supporting maternal health. There has been a growing consumer preference for natural and organic mother care products, mirroring the broader shift toward sustainable options in the consumer goods industry.

Products free from harmful chemicals and made with organic materials are gaining popularity among environmentally conscious consumers. Also, consumers are seeking personalized and customized mother care products tailored to their specific needs & preferences. This trend is driving innovation in product offerings with brands offering tailored options such as personalized skincare formulations or customizable baby gear.

Technology integration in mother care products is also on the rise with the emergence of smart devices and apps designed to assist mothers in various aspects of childcare. From smart breast pumps to wearable monitors for tracking infant health metrics, technology is increasingly being incorporated into mother care products to provide convenience and peace of mind to parents.

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The market size of mother care products reached USD 12 billion in 2023 and is set to witness 5.3% CAGR from 2024 to 2032, owing to the growing emphasis on inclusivity and diversity in marketing campaigns for mother care products worldwide.

The prenatal care segment recorded USD 5 billion in 2023, due to their ability to promote relaxation, reduce stress and enhance overall well-being during pregnancy.

Asia Pacific market size recorded USD 4.2 billion in 2023, attributed to the presence of a large population, rapid urbanization and economic growth in the region.

Kimberly-Clark Corporation, The Himalaya Drug Company, Procter & Gamble Company (P&G), Honasa Consumer Private Limited (Mamaearth), Beiersdorf AG, Sebapharma GmbH & Co. KG, Nestlé S.A., and Unilever plc are some of the major mother care products companies worldwide.