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The mobile wallet market from tech companies segment is set to grow at a CAGR of 18% between 2023 and 2032. Mobile wallet ownership is on the rise among tech companies due to the convergence of digital innovation and the need for streamlined transactions. Tech giants like Apple, Google, and Samsung have integrated mobile wallet features into their ecosystems, capitalizing on their vast user bases.
For instance, Apple's Apple Pay leverages its user-friendly interface and biometric security measures to enhance the digital payment experience. Moreover, the trend toward "super apps," where multiple services are consolidated into one platform, is pushing tech companies to offer comprehensive mobile wallet solutions, driving their ownership within the industry.
The mobile wallet market from optical/QR code segment held around USD 200 billion in revenue in 2022, led by its simplicity, speed, and compatibility. QR codes offer an efficient way to transmit payment information, eliminating the need for manual entry and reducing errors. Companies like PayPal's Venmo and China's Alipay have successfully integrated QR code scanning for person-to-person payments, enabling users to quickly exchange funds by scanning codes. Additionally, QR codes are versatile and applicable in various contexts beyond payments, such as ticketing, loyalty programs, and product information retrieval, making them a versatile and user-friendly choice for mobile wallet interactions.
Asia Pacific mobile wallet market accounted for 55% of the revenue share in 2022, due to a combination of factors. High smartphone penetration and increasing digital literacy are driving the adoption of mobile wallets for convenient and secure transactions. Notably, countries like China and India have witnessed substantial growth, with platforms like WeChat Pay, Alipay, and Paytm becoming integral to daily life, encompassing payments, e-commerce, and financial services. Additionally, government initiatives promoting cashless economies and the availability of diverse services within mobile wallet ecosystems further contribute to the industry's flourishing growth in the region.