Home > Semiconductors & Electronics > Telecom and Networking > Communication > Mobile Value-added Services (MVAS) Market

Mobile Value-added Services (MVAS) Market Size

Name: Mobile Value-added Services (MVAS) Market Size & Share | Global Report 2024
Creator: Global Market Insights
License: https://www.gminsights.com/privacy-policy

Report ID: GMI303
Published Date: May 2017
Report Format: PDF

Download Free Sample

Mobile Value-added Services Market Size

Mobile Value-added Services Market size surpassed USD 400 billion in 2016 and is predicted to grow at more than 15% CAGR till 2024. Increasing penetration of smartphones & tablets, fixed broadband subscriptions and number of active mobile broadband services are some of the factors driving the market demand globally.

Mobile value-added services (MVAS) enable mobile operators and aggregators to deliver multimedia and other value-added services to mobile subscribers. The market for mobile value-added services is expanding due to increasing application in education sector.

Currently, mobile phones have transcended from being a device used for playing music, text messaging, or voice calling, to a powerful utility and infotainment tool. From finding the nearest restaurant, paying bills, to receiving the up-to-date stock updates, the potential of mobile phones is seemingly boundless. Steep increase in the usage of social networking apps and mobile payments is helping support the mobile value-added services market size. Furthermore, rich communication services are expected to offer several opportunities to the industry stakeholders.

To get key market trends

Download Free Sample

Rising demand for entertainment services on mobile handsets is also a key trend being witnessed in the market, thereby resulting into the development of key opportunities in on-demand music & video content, live TV shows & events and localized vernacular content. The entertainment services mainly consist of caller tunes, SMS based contests, and subscription-based alerts. With the decline in smartphone prices and the launch of LTE services, customers demand innovative and advanced forms of entertainment services.

Mobile Value-added Services (MVAS) Market Report Attributes
Report Attribute	Details
Base Year:	2016
Mobile Value-added Services (MVAS) Market Size in 2016:	400 Billion (USD)
Forecast Period:	2017 to 2024
Forecast Period 2017 to 2024 CAGR:	15.1%
2024 Value Projection:	1300 Billion (USD)
Historical Data for:	2013 to 2016
No. of Pages:	200
Tables, Charts & Figures:	109
Segments covered:	Solution, Application and Region
Growth Drivers:	Global impact forces Rising demand for mobile devices Increasing penetration of 3G/4G services Demand for entertainment services North America impact forces Audio & video services demand drive the North America MVAS market Europe impact forces Rapidly increasing enterprise internet users Asia Pacific impact forces Growing mobile digital data consumption in Asia Pacific Latin America impact forces Growing adoption of several mobile applications Middle East & Africa impact forces Economic development and usage of mobile services
Pitfalls & Challenges:	Security concerns

What are the growth opportunities in this market?

Download Free Sample

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of MVAS surpassed USD 400 billion in 2016 .

The industry share of MVAS is predicted to grow at more than 15% CAGR till 2024.

As per Global Market Insights, Inc., the United states may come up as a major regional revenue pocket for the industry on account of the increasing media consumption in the nation.

The healthcare sector has been using MVAS on a large scale in recent times, especially with the launch of LTE services like 3G and 4G that are used for diagnosis and treatment in remote areas through mobile phones.

Mobile money solutions are likely to garner prominence as a major mobile value-added service on account of the expansion of mobile banking and mobile payments sectors and the increasing demand of mobile wallets.