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Increasing investments in AI for fraud detection is a key factor driving the market growth. Businesses are dedicating substantial resources to develop sophisticated AI systems capable of detecting and preventing fraud in real-time. For instance, in August 2023, Paytm stated, in its latest annual report, that it is investing in Artificial Intelligence (AI) to develop an Artificial General Intelligence software stack. Through this initiative, the firm aims to serve the market and establish a sustainable & profitable business. This AI system aims to assist financial institutions by identifying potential risks and frauds. Additionally, it will safeguard them from emerging risks resulting from advancements in AI technology.