Home > Media & Technology > Information Technology > IT Applications > Mobile Learning Market

Mobile Learning Market Trends

Report ID: GMI4810
Published Date: Jul 2024
Report Format: PDF

Download Free Sample

Mobile Learning Market Trends

The mobile learning industry is observing important trends that are shaping its growth. Microlearning, which delivers short and focused educational content, is becoming popular among different age groups. For instance, in 2023, Duolingo added microlearning features to its app, increasing user engagement. Gamification, which includes elements such as points and leaderboards, has also been on the rise in recent years.

In 2022, Kahoot! added new game elements to make learning more interactive. Further, personalized learning, powered by AI, creates custom learning paths based on individual performance. In 2023, Coursera launched AI-driven personalized learning paths, improving course completion rates. Additionally, Augmented Reality (AR) and Virtual Reality (VR) are becoming more common, offering immersive learning experiences.

Social learning, which uses social media and collaboration tools, has been growing in recent years. In 2022, Microsoft Teams added new features to help students collaborate better. Video-based learning is also increasing, with videos explaining concepts and interactive videos such as quizzes. In 2023, LinkedIn Learning introduced interactive video courses with quizzes to engage learners. AI and chatbots are being used for real-time tutoring and predictive insights.

In 2023, BYJU'S added AI chatbots to provide help in real-time tutoring. Further, offline access and app-based learning are important for areas with poor internet connectivity. In 2022, Khan Academy launched an offline mode for its app to ensure continuous learning, thus creating lucrative opportunities for market growth.

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of mobile learning reached USD 58.7 billion in 2023 and will witness over 16% CAGR from 2024-2032, due to advancements in network technology, increased smartphone and tablet adoption, and the demand for flexible and accessible learning solutions

North America held more than 40% of the market share in 2023, owing to advanced technological infrastructure, and high smartphone penetration

The corporate application segment recorded 35% of the mobile learning market share in 2023, attributed to the increasing need for continuous employee training and development in a rapidly changing business environment

Adobe Inc., Allen Communication Learning Services, Inc., AT&T Inc., Business Training Library, LLC (BizLibrary), Cisco Systems, Inc., Citrix Systems, Inc., Dell Inc., El Design Pvt. Ltd., and IBM Corporation.