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Technological advancements are driving the mobile commerce market forward. Innovations, such as 5G connectivity, Augmented Reality (AR), and Artificial Intelligence (AI), are enhancing user experiences. Faster internet speeds enable seamless transactions, while AR provides immersive product visualization.
For instance, in July 2022, Walmart, a retail corporation headquartered in the U.S., enhanced the AR capabilities of its consumer app by introducing new features. App users can now access an extended range of over 7,000 AR-enabled home products, spanning categories such as indoor/outdoor furniture, electronics, lighting, and more, thus providing immersive viewing experiences directly through the app. Such advancements are collectively propelling the industry growth by creating convenient, secure & engaging shopping environments.