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Based on technology node, the 10nm segment held over 42% of the market share in 2022, led by the surging necessity of more powerful and energy-efficient processors in smartphones and other mobile devices. 10nm technology facilitates the incorporation of dedicated AI accelerators on mobile processors for handling AI-related computations to render improved efficiency of AI tasks on mobile devices. Rising adoption for limiting the reliance on cloud-based processing in applications requiring low latency and real-time responsiveness will also prove favorable for the 10nm technology adoption.
Based on application, the smartphones segment accounted for 30% of the mobile artificial intelligence market share in 2022. The ongoing development of AI technologies is leading to higher integration into smartphones to improve functionality, enhance user experiences, and provide valuable services.
In July 2023, Google launched Android 14, comprising a plethora of AI capabilities for its Google's ChatGPT and Bard AI technologies. With the rising popularity of health and fitness applications and wearables, smartphone sensors and AI are deployed for tracking physical activity, sleep patterns, heart rate, and detect falls. Growing usage of navigation apps for providing real-time traffic information along with the increasing penetration of smartphones will drive the segment expansion.
North America mobile artificial intelligence market recorded more than 32% of revenue share in 2022, propelled by the rising popularity of voice-activated AI assistants, such as Siri, Google Assistant, and Amazon Alexa. As per recent estimates, nearly 36.6% of the U.S. residents make use of voice assistants. With the increasing strides in mobile gaming industry, the growing need to create immersive and responsive gaming experiences is driving the adoption of mobile AI technology. The strong demand autonomous vehicles along with the rising integration of smartphones with vehicle systems for advanced features and connectivity will fuel the regional market growth.