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The mineral enrichment ingredients industry is witnessing several notable trends driven by consumer preferences and industry innovation. There is a growing demand for plant-based mineral sources, catering to the rise in vegetarian and vegan diets. Personalized nutrition solutions, including customizable mineral blends, are gaining traction as consumers seek tailored health benefits.
The market is also seeing an increase in clean label products, with transparent sourcing and minimal additives. Innovations in nanotechnology are allowing for improved mineral bioavailability in supplements and fortified foods. Additionally, there is a rising interest in sustainable and ethically sourced mineral ingredients, aligning with the broader sustainability movement in the food and beverage industry.