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The global market is moderately fragmented, with prominent players, such as Breville, Nespresso, De’Longhi, Smeg and Hamilton Beach holding a market share of ~15-20%.
In the industry, companies strive for dominance through continuous product innovation, superior quality, and strategic pricing. Additionally, eco-friendly designs and aesthetic appeal are increasingly important, as consumers become more environmentally conscious. Robust customer service also plays a critical role in capturing market share, particularly within the premium and mid-tier segments. These factors contribute to a competitive landscape where companies must consistently enhance their offerings to meet evolving consumer preferences and maintain their market position.
Major players operating in the milk frother industry are: