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Middle East & African countries are laying more emphasis on renewable energy integration along with smart grid infrastructure, which in turn is driving the demand for power and control cable. Investment in smart grid infrastructure enables real-time monitoring and control of power distribution, enhancing the efficiency of integration. Saudi Arabia is actively investing across smart grid initiatives to support its ambitious renewable energy goals. For instance, in 2023, the country announced plans to invest USD 3.2 billion in smart grid development. This initiative aligns with the Saudi Vision 2030, which aims to diversify the economy, reduce dependence on fossil fuels, and generate 50% electricity from clean sources by 2030.