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Microwave Packaging Market Trends

Report ID: GMI11872
Published Date: Oct 2024
Report Format: PDF

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Microwave Packaging Market Trends

The trend in the microwave packaging industry is increasingly focused on kid-friendly solutions, responding to the growing demand for convenient and accessible meal options for children. Brands are developing innovative packaging that enables children to prepare meals independently, emphasizing safety and ease of use. This includes designs that simplify microwave cooking, such as clear instructions and easy-to-open features, along with materials that ensure food cooks evenly and maintains quality.

As parents seek convenient snacks and meals that children can prepare themselves, this trend is enhancing the appeal of microwaveable products while fostering independence in young consumers. For instance, in October 2023, Kraft Heinz introduced Lunchables Grilled Cheesies featuring its innovative 360CRISP microwavable packaging. Designed for kids, the packaging allows for quick, independent preparation, taking only 60 seconds in the microwave. Initial consumer feedback has been positive, highlighting the nostalgic appeal and convenience of this new snack option.

Authors: Suraj Gujar , Sandeep Ugale

Frequently Asked Questions (FAQ) :

The global market size for microwave packaging was valued at USD 16.3 billion in 2023 and is projected to exceed USD 30 billion by 2032, driven by a CAGR of 8.1% from 2024 to 2032.

The bags & pouches segment is expected to surpass USD 10 billion by 2032, due to its versatility and convenience in packaging a wide range of food products.

North America held over 30% of the global market in 2023, driven by the demand for convenient meal solutions and the popularity of ready-to-eat products.

Major players include Amcor, Berry Global Group, Cube Packaging Solutions, Dart Container Corporation, Envaplaster, Graphic Packaging International, Huhtamaki Group, Inline Packaging, and Mondi Group, driven by their continuous innovation in sustainable packaging solutions.