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Key players operating in the microcontroller market are:
Companies are extensively focusing on new product development strategies to stay competitive in the market. These market players are emphasizing on developing application specific MCUs to increase their share among competitors. For instance, in October 2020, Infineon Technologies AG launched Traveo, a 32-bit automotive-grade MCU family. The new MCU product line addresses a broad variety of automotive applications including body control units, windows, sunroofs, doors, seat control units, and wireless charging units.