Micellar Casein Market Size

Micellar Casein Market Size

Micellar Casein Market size was valued at USD 4.79 billion in 2022 and is estimated to grow at 5.6% CAGR from 2023 to 2032. Micellar casein, known for its slow-digesting and sustained-release properties, is sought after by fitness enthusiasts, athletes, and individuals looking for protein supplements that provide long-lasting benefits, such as reducing muscle protein breakdown during extended periods of fasting (like overnight) and enhancing muscle protein synthesis.

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This growing awareness of the unique attributes of micellar casein, combined with the rising popularity of protein-rich diets and fitness regimes, has contributed to its strong demand in the market.

Ensuring consistent product quality and accurate labelling, including nutritional content and health claims, can be complex and costly. Inaccurate or misleading product information can lead to regulatory non-compliance, potential recalls, and damage to brand reputation. Additionally, the classification of micellar casein as a food ingredient or dietary supplement may vary by jurisdiction, which requires companies to navigate complex regulatory frameworks to ensure their products meet legal requirements and consumer expectations, presenting a significant pitfall for the industry.