Home > Professional Services > Travel and Tourism > MICE Tourism Market

MICE Tourism Market Trends

Report ID: GMI7539
Published Date: Nov 2023
Report Format: PDF

Download Free Sample

MICE Tourism Market Trends

The introduction of MICE platforms is proliferating the MICE tourism industry progression. These dedicated platforms streamline event planning, connecting organizers with suitable venues, services, and keynote speakers efficiently. For instance, in July 2023, GAIN, a prominent global advisory firm specializing in travel and hospitality innovation, introduced GAINTalks. This speaker platform functions as a central hub for event organizers, corporate executives, and professionals in the MICE industry, streamlining the process of discovering exceptionally impactful keynote speakers.

Collaborations within the industry are a significant force propelling the market. Partnerships between tourism boards, event organizers, and businesses create synergies, leading to attractive packages, effective marketing strategies, and enhanced promotional efforts. These collaborations optimize resources and broaden the appeal of MICE destinations. By working together, stakeholders contribute to the overall success of events, fostering a conducive environment for networking, knowledge exchange.

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

Global market for MICE tourism was valued at USD 42.8 Billion in 2022 and is anticipated to register a CAGR of 7.0% between 2023 and 2032, favored by the increasing government investments toward hosting business events, leading to strategic investments in infrastructure, venue development, and promotional activities.

In 2022, the meetings segment generated a market revenue of around USD 16.9 billion and will continue to grow owing to the business networking that allows professionals with invaluable opportunities to connect, build relationships, and explore collaborations.

North America market held a revenue share of around 33% in 2022 and is slated to register significant growth through 2032, backed by the strategic introduction of MICE verticals by tourism companies.

ATPI LTD, AVIAREPS AG, BCD Meetings & Events, Beyond Summits, CONFERENCE CARE LTD., CWT Meetings & Events, and FCM Travel among others.