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Mezcal Market Trends

Report ID: GMI7259
Published Date: Nov 2023
Report Format: PDF

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Mezcal Market Trends

The ongoing development in demand for artisanal and premium mezcal variations is a key trend in the mezcal industry, driven by consumers' rising respect for authenticity, distinct taste profiles, and traditional manufacturing processes. Furthermore, the sustainability and cultural appeal of mezcal, as well as its adaptability in cocktails and culinary applications, are contributing to its growing recognition as a distinct and sought-after spirit in the worldwide alcoholic beverage industry.

Authors: Kiran Pulidindi , Manish Mohanan

Frequently Asked Questions (FAQ) :

The market size of mezcal reached USD 432.6 million in 2022 and is set to cross USD 1.67 billion by the end of 2032, says this GMI report.

The joven segment accounted for USD 253.3 million in 2022, as it is becoming increasingly popular due to its accessibility and adaptability, which appeals to a larger and younger customer base.

North America market share was worth USD 240.2 million in 2022, driven by a growing trend toward handmade and artisanal spirits.

Bacardi Limited, Craft Distillers, MADRE MEZCAL, Familia Camarena, Brown-Forman, Diageo, Pernod Ricard, WILLIAM GRANT & SONS LTD, Rey Campero, Tequila & Mezcal Private Brands S.A. de C.V., Destiler