The introduction of innovative menstrual products is expected to drive the growth of the market. The growing adoption of reusable pads and menstrual cups is particularly fueling market expansion.
Menstrual cups, made from durable silicone, are gaining popularity due to their reusability and longevity, with advanced manufacturing technologies contributing to their increased usage in recent years.
Further, rising awareness about the environmental pollution caused by traditional menstrual products is driving a shift towards eco-friendly and organic alternatives.
The development of sustainable options, such as eco-friendly sanitary pads made from natural fibers such as bamboo, jute, and banana fibers, helps reduce environmental waste.
Additionally, non-biodegradable materials such as polyethylene and polyurethane are being replaced with bio-based plastics made from starch in the production of sanitary napkins.
Authors:
Mariam Faizullabhoy , Gauri Wani
Frequently Asked Questions (FAQ) :
The global menstrual hygiene management industry was valued at approximately USD 24 billion in 2024 and is estimated to grow at a 4.2% CAGR from 2025 to 2034, driven by increasing awareness and accessibility of menstrual products.
The sanitary pads segment recorded USD 20.4 billion in 2024 and is expected to witness significant growth due to their widespread use, accessibility, and convenience.
The U.S. menstrual hygiene management market is projected to reach USD 6.1 billion by 2034, facilitated by robust growth in e-commerce and diverse product offerings.
Key players in the market include Cora, Diva International, Edgewell Personal Care, First Quality Enterprise, Hengan International, Johnson & Johnson, Kao, Kimberly-Clark, Ontex, Premier FMCG, and Procter & Gamble.