Menstrual Hygiene Management Market Size

Menstrual Hygiene Management Market Size

The global menstrual hygiene management market size was valued at around USD 24 billion in 2024 and is estimated to grow at 4.2% CAGR from 2025 to 2034. Menstrual hygiene management (MHM) refers to the practice of ensuring that individuals menstruating can manage their menstrual cycle in a safe, hygienic, and dignified manner.

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This includes the use of appropriate menstrual products such as pads, tampons, menstrual cup, among others, access to clean water, soap, and sanitation facilities, as well as privacy and the ability to dispose of menstrual waste in an environmentally responsible manner. The increasing literacy rate among women and rising urbanization are expected to enhance awareness of menstrual hygiene and related products globally, stimulating the growth of the menstrual hygiene management market. Organizations such as UNESCO and UNICEF are actively working to improve literacy rates in underdeveloped and developing countries, aiming to improve health outcomes.
 

For instance, UNICEF considers menstrual health and hygiene a fundamental right for girls and women, making it a key objective in its Sustainable Development Goals (SDGs) for 2030. UNICEF also supports national policies on menstrual health and hygiene, particularly in the health and education sectors, which will further propel the demand for menstrual hygiene products and contribute to market expansion.
 

Furthermore, government initiatives aimed at raising awareness of menstrual hygiene and products among women are expected to boost market growth. Various organizations are focusing on providing reproductive health education alongside menstrual products to young females as a combined effort to empower women and girls. For instance, ZanaAfrica, a Kenya-based non-profit organization, distributes sanitary pads and offers a health curriculum to underprivileged females with support from the Kenyan Teacher Service Commission. These initiatives not only contribute to improving menstrual hygiene awareness but also play a pivotal role in reducing stigma, promoting gender equality, and enhancing educational opportunities for young women, thereby driving sustained market growth in the long term.