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Menstrual Hygiene Management Market Share

Report ID: GMI5384
Published Date: Dec 2024
Report Format: PDF

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Menstrual Hygiene Management Market Share

The market is competitive, with a blend of global brands and local companies driving innovation. Key strategies include investing in sustainable and eco-friendly products such as biodegradable pads, reusable menstrual cups, and organic cotton tampons to meet rising consumer demand for environmentally conscious options. Partnerships with educational institutions, healthcare providers, women’s organizations, and digital health platforms are essential for expanding market reach, raising awareness, and improving access to affordable and high-quality products.

Supportive regulatory policies and government initiatives addressing period poverty further boost the adoption of menstrual products, helping companies cater to a growing market and solidify their positions by meeting the diverse needs of women across different demographics.

Menstrual Hygiene Management Market Companies

Some of the eminent market participants operating in the menstrual hygiene management industry include:

Cora
Diva International
Edgewell Personal Care
First Quality Enterprise
Hengan International
Johnson & Johnson
Kao
Kimberly-Clark
Ontex
Premier FMCG
Procter & Gamble
TZMO
Unicharm
Unilever

Authors: Mariam Faizullabhoy , Gauri Wani

Frequently Asked Questions (FAQ) :

The global menstrual hygiene management industry was valued at approximately USD 24 billion in 2024 and is estimated to grow at a 4.2% CAGR from 2025 to 2034, driven by increasing awareness and accessibility of menstrual products.

The sanitary pads segment recorded USD 20.4 billion in 2024 and is expected to witness significant growth due to their widespread use, accessibility, and convenience.

The U.S. menstrual hygiene management market is projected to reach USD 6.1 billion by 2034, facilitated by robust growth in e-commerce and diverse product offerings.

Key players in the market include Cora, Diva International, Edgewell Personal Care, First Quality Enterprise, Hengan International, Johnson & Johnson, Kao, Kimberly-Clark, Ontex, Premier FMCG, and Procter & Gamble.