Menstrual Hygiene Management Market

Menstrual Hygiene Management Market Size

The global menstrual hygiene management market size was valued at around USD 24 billion in 2024 and is estimated to grow at 4.2% CAGR from 2025 to 2034. The growth in the literacy rate of women combined with the increasing urbanization is anticipated to increase the understanding of menstrual hygiene and the related products which will lead to the growth of the market.

Organizations such as UNESCO and UNICEF are other are actively focused on improving literacy levels in the underdeveloped and developing countries with the hope of better health outcomes. For instance, UNICEF considers menstrual health and hygiene to be a primary need for girls and women, so it has made it one of its focus target issues in its Sustainable Development Goals (SDGs) for 2030. UNICEF also endorses national policies on menstrual health and hygiene including in the education and health sectors which will in turn increase the consumption of menstrual hygiene products, thus fostering growth of the market. In addition, initiatives taken by the governments to sensitize the women on menstrual hygiene and the related products is anticipated to increase the market.

Many agencies are providing menstrual products simultaneously with reproductive health education to enhance the overall well-being of women and girls. Using the support of the Kenya Teacher Service Commission, ZanaAfrica, for example, is a nonprofit based in Kenya which distributes sanitary pads and a health curriculum to underprivileged females. Such activities aid in the enhancement of menstrual hygiene practices and play a significant role in destigmatization, gender equity, and educational attainment for women, all of which helps sustain market growth over time.

Menstrual hygiene management (MHM) refers to the practice of facilitating an individual menstruating to manage for themselves during their monthly period in a safe and hygienic and dignified manner. It encompasses the use of appropriate menstrual products like sanitary pads, tampons, menstrual cups, along with availability of clean water, soap, sanitation facilities, and privacy for the hygienic disposal of menstrual waste.

Menstrual Hygiene Management Market Trends

The market growth is further stimulated with the introduction of new menstrual products. This is trend is further escalated by growing usage of reusable pads and menstrual cups that appears to be driving factor for the market growth.

• Menstrual cups are made of silicone and antibiotics, have been recently introduced, and their reusable nature alongside long shelf-life is one of the factors gaining popularity in the market.
  
• In addition, the increasing concern of pollution associated with traditional menstrual products is propelling the demand for green and organic products.
  
• The innovation of green products like sanitary pads made from biodegradable fibers such as bamboo, jute, and banana stalks help lower environmental pollution.
  
• Furthermore, the production of sanitary napkins is being transitioned from non-biodegradable materials such as polyethylene and polyurethane to bio-based plastics made from corn starch.
  

Menstrual Hygiene Management Market Analysis

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Based on product type, the market is divided into sanitary pads, tampons, menstrual cups, panty liners, menstrual underwear, and other product types. The sanitary pads segment held the largest revenue size of USD 20.4 billion in 2024 and is estimated to witness significant growth during the forecast period.

• The sanitary pads prominence was asserted to the high adoption, availability, and convenience that are characteristic of sanitary pads.
  
• They are the most used menstruation due to their ease of use, comfort, and available in different sizes, absorbencies to cater the needs of different people.
  
• In addition, the continuous innovation in pad designs like thinner materials that absorb more, and friendly to the environment are predicted to further increase the growth of the market.
  
• Furthermore, the increasing growth of the urban population for most emerging markets, increased access to hygiene products in the rural area, nor will this segment of demographics lead to its further growth.

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Based on usability, the menstrual hygiene management market is bifurcated into disposable and reusable. The disposable segment held the largest market share around 80.4% in 2024 and is estimated to witness significant growth during the forecast period.

• Most people attribute this growth to the easier hygiene practices and the sheer availability of disposable menstrual products.
  
• The high preference for disposable products is spurred due to their ease of use, mobility, portability, and most importantly their comfort and protection particularly for customers with busy lifestyles.
  
• In addition, the increase of awareness on menstruation health, coupled with the growing concern of hygiene has opened doors for the disposable segment and is expected to lead to further growth of the segment.
  
• Coupled with the growing awareness further stimulates the product prominence in the market.
  

Based on distribution channel, the menstrual hygiene management market is bifurcated into retail pharmacy, hospital pharmacy, E-commerce channels, brick and mortar, and supermarket/hypermarket. Retail pharmacies segment dominated the global market accounting for more than 35.6% market share in 2024.

• This retail pharmacies popularity is attributed to several factors, including ease of accessibility, convenience, especially in urban and even rural regions, allowing the consumers to easily purchase the products.
• In addition, retail pharmacies offer wide range of products including pads, tampons, and menstrual cups catering to diverse consumers preference.
  
• Moreover, growing awareness for menstrual hygiene, as well as the increasing emphasis on personal health, retail pharmacies have become the most preferred source for many individuals.

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The U.S. menstrual hygiene management market is projected to grow significantly, reaching USD 6.1 billion by 2034.

• E-commerce is one of the fastest growing sectors in the U.S. economy.
  
• It has enabled the hay day of menstrual products, subscription services, and even made to order items for easy accessibility to all consumers.
  
• A significant portion of U.S. customers nowadays prefer using direct-to-consumer channels due to the high level of customization and wider market penetration they offer.
  

The menstrual hygiene management market in UK is expected to experience significant and promising growth from 2025 to 2034.

• Reusable menstrual cups, organic tampons, and biodegradable sanitary pads are some of the products whose consumer market is shifting towards the sustainable and environmentally friendly spectrum and is estimated to reach USD 1.8 billion by 2032.
  
• As anticipated, this trend matches Britain's effort to mitigate plastic waste, hence an increase in the eco-friendly portion of the market in Britain is expected.
  

Japan menstrual hygiene management market is anticipated to witness lucrative growth between 2025 – 2034.

• Japanese manufacturers have high standards in technology and innovation and are investing in developing quality menstruation products that include ultra-thin, super absorbent materials, odor control, and hypoallergenic features.
  
• These advancements in features are aimed at women in urban centers, who can be deemed as working women, and are likely to seek high performance products.
  

The menstrual hygiene management market in Saudi Arabia is expected to experience significant and promising growth from 2025 to 2034.

• In Saudi Arabia, stigma-based beliefs around menstruation continues to vanish, especially in urban settings where younger generations are willing to understand menstruation and use hygiene products that are not limited to sanitary pads.
  
• In addition, the increasing health consciousness, and the accessibility to social media alongside the global trends has encouraged a considerable number of women from Saudi Arabia to use alternative menstrual products such as period panties and menstrual cups.
  

Menstrual Hygiene Management Market Share

The market comprises numerous local and international players which leads to innovation and competition. Key strategies employed by these key players involves forming alliances with eco-friendly product manufacturers such as biodegradable pads producers, reusable menstrual cups manufacturers and organic cotton tampons producers. Partnerships with academic institutions, medical practitioners, women NGOs, and digital health services are imperative to broaden the scope of the products in the market. The menstruation products market has all the necessary policies and government programs, and the survival of period poverty ensures a use of these products. This allows businesses to focus on the expanding market and establish themselves by meeting the needs of women of all ages and backgrounds.

Menstrual Hygiene Management Market Companies

Some of the prominent market participants operating in the menstrual hygiene management industry include:

• Cora
• Diva International
• Edgewell Personal Care
• First Quality Enterprise
• Hengan International
• Johnson & Johnson
• Kao
• Kimberly-Clark
• Ontex
• Premier FMCG
• Procter & Gamble
• TZMO
• Unicharm
• Unilever
  

USPs of the companies

• The company strives to offers diverse range of products that cater the needs of consumers
  
• Focused on high-quality and reliable products
  
• The company's focus to maintain strong distribution network across developing and emerging countries
  

Menstrual Hygiene Management Industry News:

• In June 2023, P&G Whisper partnered with UNESCO to launch a menstrual health campaign in Bengaluru, India. The initiative reinforced Whisper’s reputation as a socially responsible leader in menstrual hygiene by addressing stigma and promoting awareness. It aligned with P&G’s sustainability and social impact goals while expanding its market reach through improved access to menstrual products and hygiene education across diverse communities.
  
• In June 2022, Kimberly Clark’s Kotex collaborated with the National Population and Family Development Board for the KIT SERI program to combat period poverty in Malaysia. The program provided menstrual hygiene education to teenage girls and supplied sanitary pads to over 130,000 girls in the B40 community. Such awareness initiatives enhanced the company’s market presence in the country.
  

The menstrual hygiene management market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2021 – 2034 for the following segments:

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Market, By Product Type 

• Sanitary pads
• Tampons
• Menstrual cups
• Panty liners
• Menstrual underwear
• Other product types

Market, By Usability

• Disposable
• Reusable

Market, By Distribution Channel

• Retail pharmacy
• Hospital pharmacy
• E-commerce channels
• Brick and mortar
• Supermarket/Hypermarket

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
• Asia Pacific 
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America 
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa 
  • Saudi Arabia
  • South Africa
  • UAE