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Menstrual Health Apps Market Trends

Report ID: GMI9827
Published Date: Jun 2024
Report Format: PDF

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Menstrual Health Apps Market Trends

The proliferation of smart wearable devices, such as fitness trackers and smartwatches, has made it easier for individuals to monitor various aspects of their health, including menstrual cycles. These wearables often come equipped with sensors and apps that can track menstrual cycles and provide valuable insights.
Additionally, with the increasing availability and affordability of smartphones and internet access, more people, including women, have access to these devices and the digital health solutions they offer.
Therefore, as adoption of smart wearables and internet-enabled devices continues to rise, the market for menstrual health apps is poised to expand further, offering innovative resources to support individuals on their reproductive health journey.

Authors: Mariam Faizullabhoy, Gauri Wani

Frequently Asked Questions (FAQ) :

The menstrual health apps market size was valued at USD 1.4 billion in 2023 and is estimated to grow at 18.3% CAGR from 2024 to 2032, owing to a significant increase in awareness and education surrounding women's health issues.

The android segment of the market will reach USD 4 billion by 2032, owing to its affordability which makes menstrual health apps accessible to a broad demographic.

U.S menstrual health apps market held a decent share in 2023 and is projected to reach USD 2.3 billion by 2032, owing to the rising cultural shift towards openness and destigmatization surrounding menstruation.

Fitbit, Inc., Flo Health Inc., Glow Inc., Joii Limited, MagicGirl , Natural Cycles USA Corp, Ovia Health, Perigee, Planned Parenthood, and Procter & Gamble among others.