Menstrual Health Apps Market Size

Menstrual Health Apps Market Size

Menstrual Health Apps Market size was valued at around USD 1.4 billion in 2023 and is estimated to grow at 18.3% CAGR from 2024 to 2032. Menstrual health apps are software applications designed to help individuals monitor and manage various aspects of their menstrual cycle and reproductive health. These apps typically offer features such as cycle tracking, predicting menstruation and ovulation, symptom logging, fertility tracking, educational resources, reminders, and data analysis tools.

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A noticeable increase has been observed in menstrual disorders such as polycystic ovary syndrome (PCOS), endometriosis, and irregular menstrual cycles, presenting significant obstacles to women's well-being and reproductive health. According to the World Health Organization (WHO), PCOS affects approximately 8–13% of women of reproductive age worldwide, with a worrying 70% of cases going undiagnosed. PCOS stands as a primary cause of anovulation and plays a substantial role in infertility.
 

Heightened awareness of these conditions has prompted more women to seek tools for monitoring their menstrual health, particularly for polycystic ovary syndrome treatment, which is estimated to reach USD 9.3 billion by 2032. Menstrual health apps have emerged as vital resources, enabling users to track cycles, monitor symptoms, and effectively communicate with healthcare providers about reproductive health concerns.
 

Furthermore, there has been a significant increase in awareness and education surrounding women's health issues in recent years. Women are now more informed about menstrual hygiene management, reproductive disorders, and the importance of tracking and managing their menstrual cycles. This heightened awareness has led to a greater demand for tools that can help women monitor their menstrual health more effectively, leading to the popularity of menstrual health apps.