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Menstrual Health Apps Market - By App Platform (Android, iOS), Application (Fertility & Ovulation Management, Menstrual Health Management, Period Cycle Tracking), Age Group (Teens, Young Adults, Adults) – Global Forecast (2024 – 2032)
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Menstrual Health Apps Market
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Premium Report Details
Base Year: 2023
Companies covered: 13
Tables & Figures: 217
Countries covered: 23
Pages: 102
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Menstrual Health Apps Market Size
Menstrual Health Apps Market size was valued at around USD 1.4 billion in 2023 and is estimated to grow at 18.3% CAGR from 2024 to 2032. Menstrual health apps are software applications designed to help individuals monitor and manage various aspects of their menstrual cycle and reproductive health. These apps typically offer features such as cycle tracking, predicting menstruation and ovulation, symptom logging, fertility tracking, educational resources, reminders, and data analysis tools.
A noticeable increase has been observed in menstrual disorders such as polycystic ovary syndrome (PCOS), endometriosis, and irregular menstrual cycles, presenting significant obstacles to women's well-being and reproductive health. According to the World Health Organization (WHO), PCOS affects approximately 8–13% of women of reproductive age worldwide, with a worrying 70% of cases going undiagnosed. PCOS stands as a primary cause of anovulation and plays a substantial role in infertility.
Heightened awareness of these conditions has prompted more women to seek tools for monitoring their menstrual health, particularly for polycystic ovary syndrome treatment, which is estimated to reach USD 9.3 billion by 2032. Menstrual health apps have emerged as vital resources, enabling users to track cycles, monitor symptoms, and effectively communicate with healthcare providers about reproductive health concerns.
Furthermore, there has been a significant increase in awareness and education surrounding women's health issues in recent years. Women are now more informed about menstrual hygiene management, reproductive disorders, and the importance of tracking and managing their menstrual cycles. This heightened awareness has led to a greater demand for tools that can help women monitor their menstrual health more effectively, leading to the popularity of menstrual health apps.
Menstrual Health Apps Market Trends
Menstrual Health Apps Market Analysis
Based on app platform, the market is divided into android, iOS, and other app platforms. The android segment of the market is forecasted to reach USD 4 billion by 2032.
Based on application, the menstrual health apps market is bifurcated into period cycle tracking, fertility & ovulation management, and menstrual health management. The period cycle tracking segment accounted for USD 815.6 million in 2023.
Based on age-group, the menstrual health apps market is bifurcated into teens (13-19), young adults (20-29), adults (30-39), and older adults (40+). The young adults (20-29) segment accounted for USD 556.7 million in 2023.
The menstrual health apps market in UK is expected to experience significant and promising growth from 2024 to 2032.
Japan menstrual health apps market is anticipated to witness lucrative growth between 2024 – 2032.
The menstrual health apps market in Saudi Arabia is expected to experience significant and promising growth from 2024 to 2032.
Menstrual Health Apps Market Share
The menstrual health apps sector is competitive in nature, with a mix of major global and smaller to medium-sized companies competing for market share. A pivotal aspect of market strategy involves the continual introduction of innovative apps leveraging diverse technologies. Notably, prominent industry players command considerable influence in this dynamic landscape, often driving forward advancements through substantial investments in research and development. Additionally, strategic alliances, acquisitions, and mergers are instrumental in fortifying market positions and expanding the global footprint.
Menstrual Health Apps Market Companies
Some of the eminent market participants operating in the menstrual health apps industry include:
Menstrual Health Apps Industry News:
The menstrual health apps market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 – 2032 for the following segments:
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Market, By App Platform
Market, By Application
Market, By Age Group
The above information is provided for the following regions and countries: