Men’s Underwear Market Size

Men’s Underwear Market Size

Men’s Underwear Market size was valued at USD 74.6 billion in 2023 and is estimated to grow at a CAGR of 5.5% between 2024 and 2032. Fashion trends heavily impact the market growth. Consumers are increasingly interested in modern designs that offer both comfort and style. Trends such as athletic and sporty aesthetics, minimalist designs, and vibrant prints have driven demand for diverse and fashionable underwear options.

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Influential brands and celebrity endorsements play a big role in shaping what consumers like. High-profile marketing campaigns and collaborations with popular figures can make certain brands and styles more appealing, influencing buying decisions. According to a report by the National Retail Federation, 65% of consumers say they are more likely to buy a product if a celebrity endorses it. Advances in fabric technology and materials have made men’s underwear more comfortable and functional. Innovations like moisture-wicking fabrics, breathable materials, and stretchable blends have improved comfort, leading to higher consumer demand.
 

Mens Underwear Index 2024

Consumers are prioritizing comfort and functionality when choosing underwear. Fabric technologies like moisture-wicking, breathability, and streatchability are becoming more popular. Brands are using these performance fabrics to meet the needs of active lifestyles. Sustainability is also a key trend, with a focus on eco-friendly materials and ethical production. In the men's underwear market, organic cotton, recycled fabrics, and environmentally conscious manufacturing processes are becoming more common. According to the Organic Trade Association, sales of organic cotton products increased by 12% in 2023. Brands are committed to reducing environmental impact and promoting sustainability.
 

Fashion and design innovations are important in the market. Brands are trying unique patterns, colors, and cuts, and offering customizable options to meet individual preferences. Personalized underwear, with custom prints and tailored fits, is becoming more popular. E-commerce is transforming the men's underwear market. Online platforms offer convenience, a wide range of options, and competitive pricing. According to the U.S. Census Bureau, e-commerce sales in the clothing sector grew by 18% in 2023. Brands are improving their digital presence with user-friendly websites, social media marketing, and targeted online advertising to attract online shoppers.

The International Fabric Institute notes that sales of moisture-wicking fabrics have increased by 20% in the past year. Increased awareness of personal hygiene and health has also influenced men’s underwear choices. Fabrics with antimicrobial and anti-odor properties are becoming more popular as consumers look for products that offer health benefits beyond basic comfort. A survey by the American Apparel Association found that 55% of men prefer underwear with these health benefits.
 

The men’s underwear market is highly competitive and fragmented, with numerous brands offering a wide range of products. Established brands, new entrants, and private labels vie for market share, making it challenging for companies to differentiate themselves. Fluctuations in the availability and cost of raw materials, such as high-quality fabrics, can impact production costs and supply chain stability. Companies must manage these risks to maintain consistent product quality and pricing.