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Men’s underwear industry seems to be consolidated in nature due to presence of local and global players across the globe. In 2023, the market players such Adidas AG, Berkshire Hathaway, Bonobos, Calvin Klein, Giorgio Armani S.p.A., Hanesbrands Inc., Hugo Boss AG, Jockey International, Inc. collectively held around 5%-10% market share. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.
Major players operating in the men’s underwear industry are: