Men’s Underwear Market Analysis

Men’s Underwear Market Analysis

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Based on product, the market is divided into briefs, boxers, boxer briefs, trunks, hipsters, thongs, others. In 2023, briefs held the dominant market of USD 23.2 billion and is expected to reach USD 39.7 billion by 2032. Briefs are valued for their classic design and support, offering a snug fit that many men find comfortable for daily wear.
 

The demand for briefs is driven by their simplicity and the traditional sense of security and support they provide. Many men choose briefs for sports and physical activities due to their support and minimal movement. Innovations in fabric technology, such as moisture-wicking and compression materials, enhance their appeal for athletic use.
 

Based on material, the men’s underwear market is categorized into cotton, polyester, modal, nylon, bamboo and others. In 2023, cotton held the dominant market share of 41% and is anticipated to grow through the years. Cotton is renowned for its softness and breathability, making it a popular choice for everyday wear. Polyester is highly durable and resistant to wear and tear, which appeals to consumers seeking long-lasting products.
 

Modal is exceptionally soft and smooth, often compared to silk, enhancing overall comfort. Nylon provides a strong and stretchy fabric that retains its shape, making it suitable for performance-oriented underwear. Bamboo is highlighted for its eco-friendly nature, as it is a renewable resource and often produced with fewer chemicals. Blends and specialty fabrics (such as spandex) offer enhanced flexibility, support, and innovative features like enhanced fit and shape retention.
 

North America held a men’s underwear market of around USD 19.7 billion in 2023 and is expected to reach USD 32.3 billion by 2032. North American consumers have access to a wide range of materials, including cotton, modal, bamboo, and blends. Preferences vary, with many seeking natural fibers for their breathability and softness, while others opt for synthetic materials for their durability and performance features.
 

The market in U.S. is set to grow through a CAGR of 5.9% through 2032. Comfort remains the foremost driver. U.S. consumers prioritize underwear that offers a snug yet comfortable fit. Innovations in waistband design, seamless construction, and advanced fabric technology is critical to addressing this need.
 

The German men’s underwear market maintained a considerable position in Europe. German consumers prioritize comfort, seeking underwear that provides a good fit and feels pleasant against the skin. Innovations in fabric technology and design improvements, such as ergonomic cuts and seamless construction, are highly valued.
 

China is supposed to grow at the highest rate of 6.6% in the region. Chinese consumers are placing a higher emphasis on comfort, seeking underwear that offers a good fit and all-day wearability. Innovations in design and fabric technology, such as improved waistband comfort and seamless construction, are becoming more popular.