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Mens Grooming Products Market Trends

Report ID: GMI11105
Published Date: Aug 2024
Report Format: PDF

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Men’s Grooming Products Market Trends

The market has witnessed substantial growth and transformation. Men are increasingly embracing multi-step skincare routines, opting for products tailored to their specific skin types. There's a growing preference for natural and organic ingredients, mirroring a wider movement towards health-conscious and eco-friendly choices. The emergence of gender-neutral or unisex products is reshaping the conventional boundaries of men's and women's products. Personalization is taking center stage, as brands provide tailored solutions addressing unique skin concerns and preferences. Moreover, the digital realm wields significant influence, with social media and influencer marketing being pivotal in product discovery and brand engagement. And also, there is a growing interest in anti-aging products, beard care items, and multifunctional products that offer convenience.

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

Global men’s grooming products industry was valued at USD 55.5 billion in 2023 and is anticipated to register 5.6% CAGR between 2024 and 2032 due to the rising awareness and acceptance of male grooming.

The skincare segment in the market is predicted to record 6.1% CAGR through 2032, driven by rising male skincare awareness, social media influence, and tailored product offerings.

Asia Pacific men’s grooming products market is anticipated to record 5.7% CAGR through 2032, driven by significant economic development and shifting consumer behaviors.

American Crew, Beiersdorf AG, Colgate Palmolive Company, Coty Inc., Estée Lauder Companies Inc., Gillette , Hugo Boss, Jack Black, Johnson & Johnson, Kiehl's, Lab Series, and L'Oréal Group, among others.