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Men Skin Care Products Market Size

  • Report ID: GMI6795
  • Published Date: Sep 2023
  • Report Format: PDF

Men Skin Care Products Market Size

Men Skin Care Products Market size was valued at USD 17.9 billion in 2022 and is predicted to register at a CAGR of over 5% between 2023 and 2032 due to the rising popularity of men's grooming. Men are increasingly becoming conscious of their appearance and skincare needs, driving the demand for specialized skincare products tailored to their concerns. This trend is being fueled by the changing societal norms and the desire for improved self-care routines among men, resulting in a growing market for men's skincare products that address issues such as acne, aging, and overall skin health.

 

The increasing availability of skin care products of men is significantly fueling the men skincare products market. For instance, in June 2023, Cary, based in Hong Kong, introduced a multifunctional skincare line tailored to Asian men with a specific focus on combating fatigue-related skin issues. Brands and retailers have recognized the growing demand for male-specific skincare solutions, leading to a wider array of products on the market. This increased accessibility, combined with effective marketing & education about skincare routines, encourages more men to invest in quality skincare products. In addition, another significant driver in the men's skincare products market is the increasing integration of professional beauty services. Men are increasingly turning to skincare experts and professionals to address their specific skincare needs. This trend is driving demand for products recommended by professionals, resulting in the development of specialized men's skincare lines that cater to a range of concerns, from acne to anti-aging.

 

Educating men about the benefits of skincare poses a challenge in the industry. Traditionally, skincare has been marketed predominantly for women and there is a need to overcome societal stigmas & stereotypes regarding men's grooming. Convincing men to adopt a skincare routine requires effective communication & awareness campaigns. Moreover, addressing the specific concerns and preferences of male consumers is also essential.

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

Global market for men skin care products value was USD 17.9 billion in 2022 and is predicted reach over 5% CAGR between 2023 and 2032.

The creams & moisturizers segment is expected to witness over 4% CAGR from 2022 to 2032 as men are recognizing the importance of hydration & skin protection, especially as part of their daily grooming routines.

Europe market held a share of over 30% in 2022 and will grow by 2032 attributed to changing attitudes toward grooming & self-care among European men.

Philips, Procter & Gamble, Unilever, Johnson & Johnson Consumer Inc., and Nivea Men.

Men Skin Care Products Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 15
  • Tables & Figures: 332
  • Countries covered: 20
  • Pages: 277
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