Men Skin Care Products Market Size - By Product, By Consumer Preference (Luxury, Budget-friendly), By Age Group, Distribution Channel, Global Forecat 2023 – 2032

Men Skin Care Products Market Size

Men Skin Care Products Market size was valued at USD 17.9 billion in 2022 and is predicted to register at a CAGR of over 5% between 2023 and 2032 due to the rising popularity of men's grooming. Men are increasingly becoming conscious of their appearance and skincare needs, driving the demand for specialized skincare products tailored to their concerns. This trend is being fueled by the changing societal norms and the desire for improved self-care routines among men, resulting in a growing market for men's skincare products that address issues such as acne, aging, and overall skin health.
 

The increasing availability of skin care products of men is significantly fueling the men skincare products market. For instance, in June 2023, Cary, based in Hong Kong, introduced a multifunctional skincare line tailored to Asian men with a specific focus on combating fatigue-related skin issues. Brands and retailers have recognized the growing demand for male-specific skincare solutions, leading to a wider array of products on the market. This increased accessibility, combined with effective marketing & education about skincare routines, encourages more men to invest in quality skincare products. In addition, another significant driver in the men's skincare products market is the increasing integration of professional beauty services. Men are increasingly turning to skincare experts and professionals to address their specific skincare needs. This trend is driving demand for products recommended by professionals, resulting in the development of specialized men's skincare lines that cater to a range of concerns, from acne to anti-aging.
 

Educating men about the benefits of skincare poses a challenge in the industry. Traditionally, skincare has been marketed predominantly for women and there is a need to overcome societal stigmas & stereotypes regarding men's grooming. Convincing men to adopt a skincare routine requires effective communication & awareness campaigns. Moreover, addressing the specific concerns and preferences of male consumers is also essential.
 

COVID-19 Impact

The COVID-19 pandemic negatively impacted the men skincare products market as lockdowns and economic uncertainties led to reduced consumer spending on non-essential items including grooming products. With more people working from home and social interactions decreasing, there was less emphasis on personal grooming. Additionally, disruptions in the supply chain and manufacturing processes affected product availability.
 

Men Skin Care Products Market Trends

The growing popularity of natural & organic skincare products is an emerging trend in the industry. Men are increasingly becoming conscious of the ingredients in their skincare products, seeking options that are free from harmful chemicals & environmental-friendly. This trend reflects a broader consumer shift toward clean & sustainable beauty products. Skincare brands are responding by offering a range of natural & organic formulations tailored to men's unique skincare needs.
 

Social media platforms have become hubs for beauty & grooming discussions, where influencers and celebrities showcase their skincare routines & endorse products. Men are increasingly being exposed to skincare trends, product reviews, and recommendations through these channels. Brands leverage social media marketing and collaborations with influencers to reach their male target audience, driving product sales & shaping the evolving landscape of men's skincare. For instance, in March 2023, Good Glamm Group partnered with Akshay Kumar, an Indian actor, to establish a joint venture aimed at introducing a line of men's grooming products. The actor made a substantial investment in the venture and is actively participating in product & brand development.
 

Men Skin Care Products Market Analysis

Based on product, the men skin care products market is divided into shave care, creams & moisturizers, sunscreen, cleansers & face wash, and others. The creams & moisturizers segment is expected to grow at a CAGR of over 4% by 2032. Men are recognizing the importance of hydration & skin protection, especially as part of their daily grooming routines. Creams & moisturizers cater to these needs by offering hydration, sun protection, and anti-aging benefits. Skincare brands are expanding their offerings in this segment to address specific concerns, such as dryness & dullness, contributing to the segment growth. For instance, in November 2022, Beiersdorf unveiled the Nivea Men Climate Care Moisturizer, featuring a unique formula made using recycled carbon dioxide (CO₂).
 

Based on distribution channel, the men skin care products market is categorized into supermarkets & hypermarkets, convenience stores, pharmacies, e-commerce, and others. The supermarkets & hypermarkets segment was valued at over USD 5 billion in 2022. These retail outlets offer a wide range of skincare products including creams, cleansers, and grooming essentials all in one convenient location. Men appreciate the ease of access and the ability to physically examine products before purchase. Furthermore, supermarkets & hypermarkets often provide promotional offers and discounts, attracting budget-conscious male consumers.

Europe led the men skin care products market with a share of over 30% in 2022 attributed to changing attitudes toward grooming & self-care among European men. The demand for high-quality skincare products tailored to men's specific needs including anti-aging, hydration, and sun protection has surged. Additionally, the presence of well-established grooming & cosmetic brands in Europe, combined with effective marketing strategies targeting male consumers. The growing trend of natural & organic skincare products also resonate with European consumers. For instance, in July 2022, the Australian skincare company, MADE FOR MAN announced plans to introduce its botanical skincare products in the UK, as part of a three-year strategic international expansion plan.

Men Skin Care Products Market Share

Major players operating in the men skin care products market are

• Philips
• Procter & Gamble
• Unilever
• Johnson & Johnson Consumer Inc.
• Nivea Men

Men Skin Care Products Industry News

• In July 2023, Dove Men+Care, a men's grooming brand under Unilever, released a brand film titled #ManEnoughToCare. This film highlights the evolving image of the modern man, emphasizing the importance of care & self-expression in masculinity.
   

The men skin care products market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) from 2018 to 2032, for the following segments:

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By Product, 2018 – 2032

• Shave care
• Creams & moisturizers
• Sunscreen
• Cleansers & face wash
• Others

By Consumer Preference, 2018 – 2032

• Luxury experience
• Budget-friendly experience

By Age Group, 2018 – 2032

• Below 18
• 19 to 35
• 36 to 50
• Above 50

By Distribution Channel, 2018 – 2032

• Supermarkets & hypermarkets
• Convenience stores
• Pharmacies
• E-commerce
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • Singapore
  • Indonesia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • South Africa
  • Saudi Arabia