Melatonin Supplements Market Analysis

Melatonin Supplements Market Analysis

To get key market trends

  Download Free Sample

Based on form, the tablets & capsules segment dominated around USD 1.59 billion revenue in 2022, due to their familiarity and simplicity, making it the go-to option for individuals seeking a straightforward and hassle-free method of ingestion. Tablets and capsules offer precise dosing and are often perceived as a reliable option, contributing to their sustained market leadership. Following tablets and capsules, the liquid form of melatonin supplements has experienced a notable surge in demand, attributed to its faster absorption rate and versatility in dosing.
 

Based on distribution channel, the drug stores segment accounted for 35% of the melatonin supplements market share in 2022. Drug stores have historically held a significant share in the market, providing consumers with easy accessibility to a range of health and wellness products, including melatonin supplements. These stores are often considered reliable sources of trusted and reputed brands, attracting consumers who prefer to make purchases in-person and seek guidance from pharmacists or healthcare professionals.
 

Hypermarkets and supermarkets, known for their diverse product offerings and competitive pricing, also hold a substantial share in the melatonin supplements market. Their widespread presence and one-stop shopping experience appeal to a broad consumer base, leading to consistent sales and visibility for melatonin supplements among various other health and wellness products.
 

Based on application, the melatonin supplements market is segmented as Insomnia, Jet Lag, Shift Work Sleep Disorder & Others. Insomnia, characterized by difficulty in falling or staying asleep, has historically represented the largest market share among these segments. The high prevalence of insomnia globally, coupled with increased awareness about the benefits of melatonin in regulating sleep-wake cycles, has led to a significant demand for melatonin supplements tailored specifically for addressing sleep disorders.
 

The segment of jet lag, caused by rapid travel across different time zones, has also demonstrated a notable market share. Melatonin supplements are commonly used by travellers to alleviate the symptoms of jet lag and to help readjust their internal body clock to new time zones. The convenience and effectiveness of melatonin in managing jet lag have contributed to its widespread adoption among frequent travellers and individuals prone to international travel.
 

North American melatonin supplements market size held over USD 0.83 billion in 2022, driven by factors such as increasing consumer awareness regarding the importance of sleep health and the rising incidence of sleep disorders. With a growing emphasis on natural and holistic approaches to address sleep-related concerns, the demand for melatonin supplements has surged in the region. North America has historically represented a significant market share in the global melatonin supplements industry, owing to the presence of a large consumer base actively seeking solutions to improve their sleep quality.