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Based on steering system, the market is segmented into manual and power. In 2023, the power segment accounted for over 80% of the market share and is expected to exceed USD 2 billion by 2032. Power steering systems dominate the steering segment of the medium duty truck steering system industry due to their advantages over traditional manual systems. A major benefit of power steering, especially electric and hydraulic, is the ease of steering.
This is important for medium-duty trucks, which often operate in challenging environments. These trucks frequently navigate tight urban areas and heavy traffic, where responsive steering is crucial for safe and efficient maneuvering. By reducing the physical effort needed from the driver, power steering systems make vehicle control easier, especially at low speeds or during complex maneuvers.
Based on sales channel, the medium duty truck steering system market is divided into OEM and aftermarket. The OEM segment held around 70% of the market share in 2023. OEMs dominate the sales channel segment, underscoring their pivotal role in vehicle manufacturing. As designers, producers, and installers of steering systems in new vehicles, OEMs are vital to the supply chain. Their strong ties with vehicle manufacturers allow them to deliver steering systems tailored to the distinct specifications and performance needs of medium-duty trucks.
Such collaboration not only ensures seamless integration with other vehicle components but also boosts overall performance and safety. Furthermore, OEMs leverage economies of scale, enabling them to manufacture steering systems more cost-effectively than aftermarket suppliers. This cost edge becomes crucial in a competitive landscape, particularly as fleet operators increasingly seek budget-friendly solutions.
U.S. region accounted for a medium duty truck steering system market share of over 80% in 2023 and is expected to reach over USD 450 million by 2032, driven by high demand for logistics, transportation, and delivery services. With a well-established network of highways and infrastructure, businesses rely heavily on medium-duty trucks for freight movement, creating a consistent demand for steering systems tailored to this segment.
Additionally, the presence of leading OEMs and a strong manufacturing base in the U.S. significantly influences the market dynamics. Major truck manufacturers, such as Freightliner, Ford, and International, are headquartered in the U.S. and have extensive operations within the country. This concentration of manufacturers fosters a competitive environment where advanced steering technologies are developed and implemented, further enhancing the market for steering systems.
Furthermore, North America regulatory frameworks are becoming stricter regarding safety and emissions standards. These regulations require manufacturers to adopt advanced technologies that ensure compliance and improve vehicle functionality. As a result, the demand for reliable and efficient steering systems that support these technologies is increasing.
Increasing focus on fuel efficiency and operational cost reduction is expected to propel the Europe market growth. As businesses seek to lower expenses, advanced steering systems that improve vehicle handling and reduce tire wear become essential. Moreover, the adoption of smart technologies, such as real-time vehicle monitoring and driver assistance systems, enhances safety and efficiency. These factors collectively drive demand for modern steering solutions in the medium-duty truck segment.
Asia-Pacific market growth is driven by rapid urbanization and increased demand for logistics and transportation services. Expanding e-commerce and infrastructure projects necessitate more efficient medium-duty trucks, leading to innovations in steering systems. Additionally, rising fuel efficiency regulations and a focus on vehicle safety are supporting manufacturers to adopt advanced technologies.